Director, Thought Leader Engagement, Breast Oncology - West

Role Summary

The Director, Thought Leader Engagement (TLE) West leads engagement with thought leaders in academic and community oncology to generate insights, track sentiment, and partner with field teams to inform brand strategy for the breast cancer portfolio. This role supports inline and future initiatives while collaborating closely with HQ marketing, medical affairs, and cross-functional field teams. The position covers the West region with some overnight travel.

Responsibilities

• Customer Profiling: Develop and maintain a living document that profiles strategic academic and community customers.
• Engagement with Academic Opinion Leaders (OLs): Identify and engage OLs for insight generation, advocacy development, and sentiment tracking.
• Community Influencer Engagement: Work with influential breast cancer treaters in key community accounts to understand market ecosystems and build advocacy through:
  • Long-term relationship building
  • Feedback synthesis from consulting and engagements
  • Strategic collaborations
• Insight Sharing: Provide actionable insights to cross-functional field partners, HQ marketing, and medical affairs.
• Pre-Launch Support: Assist HQ marketing in understanding market sentiment, treatment drivers/barriers, and generating insights for strategic launch planning.
• Annual Brand Planning: Collaborate strategically with HQ marketing during brand planning.
• Congress Strategy: Lead OL/customer engagement planning at Tier 1 and Tier 2 congresses in collaboration with marketing, executive leadership, and cross-functional partners.
• Consultant Selection: Advise on consultant selection for advisory boards, 1:1 consulting, and strategic projects aligned with brand needs.
• Speaker Bureau Oversight: Track and manage speaker bureau impact per business conduct manual.
• Vendor Management: Lead and manage third-party program vendors to ensure alignment with organizational objectives.
• Cross-Functional Leadership: Act as a leader within the cross-functional team through proactive communication and collaboration.
• Headquarters Collaboration: Collaborate compliantly with global and US medical strategy colleagues and OLP for customer engagement planning.
• Budget Management: Effectively manage and track budget.

Qualifications

• Required: Bachelor's Degree and 12 years’ experience OR Master's Degree and 10 years’ experience OR PhD and 8 years’ experience.
• Required: Ability to travel as may be reasonably required, including regular travel within the assigned area; satisfaction of any onsite visitation requirements of healthcare practitioners within an assigned area.
• Required: Ability to perform all essential duties satisfactorily; reasonable accommodations may be made for disabilities; valid driver’s license.
• Preferred: People leadership experience.
• Preferred: Minimum 5 years of oncology experience.
• Preferred: Minimum 3 years’ pharmaceutical marketing experience.
• Preferred: Oncology launch experience.
• Preferred: Knowledge and experience in the breast cancer market.
• Preferred: Strong interpersonal and communication skills; strategic thinking and execution capabilities.
• Preferred: Experience leading cross-functional teams; proven ability to manage multiple projects and priorities.
• Preferred: Willingness to travel up to 50%, including overnights, some evening/weekend programs.

Skills

• Strong interpersonal and communication skills
• Strategic thinking and execution
• Cross-functional collaboration and leadership
• Market insight generation and sentiment analysis
• Project and vendor management

Additional Requirements

• Travel up to 50%, including overnights, some evening/weekend programs based on business needs
• A valid driver’s license