Director, Thought Leader Engagement, Breast Oncology - Atlantic

Role Summary

The Director, Thought Leader Engagement (TLE) Atlantic is part of the marketing organization at Gilead Oncology. This role engages with thought leaders in both academic and community oncology settings to generate insights aligned with brand needs, track sentiment, and build brand advocacy in partnership with field teams. It supports in-line and future breast cancer portfolio initiatives and collaborates closely with headquarters marketing, medical affairs, and cross-functional field teams.

Responsibilities

• Insight generation aligned with brand needs
• Sentiment tracking and shaping based on strategic pillars and success factors
• Strategic partnership with field teams to develop market analyses and build brand advocacy
• Customer Profiling: Develop and maintain a living document profiling strategic academic and community customers
• Engagement with Academic Opinion Leaders: Identify and engage academic OLs for insight generation, advocacy development, and sentiment tracking
• Community Influencer Engagement: Work with influential breast cancer treaters to understand market ecosystems and build advocacy, including long-term relationship building, feedback synthesis, and strategic collaborations
• Insight Sharing: Provide actionable insights to cross-functional field partners, HQ marketing, and medical affairs
• Pre-Launch Support: Assist HQ marketing in understanding market sentiment, treatment drivers/barriers, and generating insights for strategic launch planning
• Annual Brand Planning: Collaborate with HQ marketing during brand planning
• Congress Strategy: Lead OL/customer engagement planning at Tier 1 and Tier 2 congresses with marketing, executive leadership, and cross-functional partners
• Consultant Selection: Advise on consultant selection for advisory boards and strategic projects
• Speaker Bureau Oversight: Track and manage speaker bureau impact per business conduct manual
• Vendor Management: Lead and manage third-party program vendors
• Cross-Functional Leadership: Lead within the cross-functional team through proactive communication and collaboration
• Headquarters Collaboration: Collaborate with global and US medical strategy colleagues and OLP for customer engagement planning
• Budget Management: Effectively manage and track budget

Qualifications

• Basic Qualifications
• Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
• Ability to travel as required, including regular travel within the assigned area
• Compliance with onsite visitation requirements for healthcare practitioners as applicable
• Ability to perform all essential duties; reasonable accommodation may be provided
• A valid driver’s license is required

Preferred Qualifications

• People leadership experience
• Minimum 5 years of oncology experience
• Minimum 3 years’ pharmaceutical marketing experience
• Oncology launch experience
• Knowledge and experience in the breast cancer market
• Strong interpersonal and communication skills
• Strategic thinking and execution capabilities
• Experience leading cross-functional teams
• Proven ability to manage multiple projects and priorities
• Willingness to travel up to 50%, including overnights, some evening/weekend programs