Director, Technology Marketing
Johnson & JohnsonWant to see how your resume matches up to this job? A free trial of our JobsAI will help! With over 2,000 biopharma executives loving it, we think you will too! Try it now — JobsAI.
Role Summary
The Director, Technology – Marketing will serve as the global technology leader responsible for defining and executing the marketing technology strategy within Project Butterfly—Johnson & Johnson MedTech’s global commercial transformation initiative. The preferred location is Raritan, NJ. Remote candidates in the US will be considered on a case by case basis and if approved by the company. This leader will build and optimize the data-driven marketing ecosystem that powers how MedTech attracts, engages, and converts customers across both B2B and B2C channels. The role will oversee the delivery and integration of marketing capabilities such as lead management, consent management, campaign orchestration, segmentation, targeting, e-commerce enablement, and AI-driven analytics—ensuring global alignment while enabling regional flexibility. The Director will partner closely with the Sales, Data & Analytics, and Architecture technology domains to establish a closed-loop, insights-driven marketing model that enhances lead quality, campaign performance, and customer experience across the MedTech enterprise.
Responsibilities
- Define the technology vision and roadmap for Marketing aligned to Butterfly’s 80/20 harmonization model.
- Serve as the strategic technology partner to Global and Regional Marketing leaders, shaping how MedTech engages customers across digital, in-person, and post-event channels.
- Partner with Sales and Commercial Excellence to enable lead scoring, prioritization, and conversion tracking, ensuring alignment between marketing efforts and pipeline outcomes.
- Drive technology strategies that support B2B and B2C commerce expansion through the Vision platform and related e-commerce integrations.
- Build a data foundation that consolidates leads across multiple channels and sources, enabling automated lead assignment, segmentation, and campaign targeting.
- Implement AI-driven capabilities for lead ranking, behavioral insights, and proactive campaign planning to optimize engagement and conversion.
- Enable bi-directional data flows between Marketing and Sales for continuous feedback on lead disposition, win/loss reasons, stage timing, and conversion rates.
- Partner with the enterprise data and analytics teams to integrate marketing performance dashboards and sentiment analysis to inform new campaign and content strategies.
- Lead the migration off Salesforce Marketing Cloud toward a unified global marketing technology stack aligned with Butterfly’s ecosystem.
- Oversee design and delivery of scalable solutions for consent management, campaign automation, and post-event follow-up workflows.
- Ensure systems support relationship planning by syncing marketing insights with key account activities and customer journey data.
- Drive integration between marketing tools, CRM, and data platforms to enable seamless handoffs from awareness to conversion.
- Collaborate with Sales, Service & Repair, and Customer Service technology leaders to deliver a connected customer experience.
- Work with Compliance, Privacy, and Legal teams to ensure marketing systems uphold global data privacy, consent, and regulatory standards.
- Partner with E-commerce and Digital Product teams to advance the Vision’s platform and enhance MedTech’s direct-to-customer digital engagement capabilities.
- Lead a global team of Technology Product Managers, Engineers, and Architects delivering marketing capabilities across regions and franchises.
- Foster a culture of innovation, agility, and accountability within the Marketing Technology organization.
- Drive adoption of SAFe agile practices and data-driven decision-making to deliver continuous improvement and measurable business impact.
Qualifications
- Bachelor’s degree in Computer Science, Information Systems, or related field.
- 10+ years of progressive experience in marketing technology leadership, digital transformation, or CRM/marketing data platforms.
- Deep expertise in marketing automation, CRM integration, lead management, and consent management.
- Demonstrated success deploying AI/ML models or advanced analytics to improve marketing performance and customer engagement.
- Strong understanding of data architecture, segmentation, campaign measurement, and lead-to-revenue processes.
- Proven ability to partner cross-functionally with business and technical teams across global markets.
- Excellent communication and executive stakeholder management skills.
Preferred
- Master’s degree in Information Technology, Engineering, or Business Administration.
- Experience with Microsoft Dynamics 365, Adobe Experience Cloud, or other modern MarTech ecosystems.
- Familiarity with E-commerce, B2C, and digital commerce technologies (e.g., product catalogs, customer portals, shopping workflows).
- Experience working within highly regulated industries such as MedTech, Pharma, or Life Sciences.
- SAFe certification or experience operating in large-scale agile environments.