Director Strategic Marketing (Aesthetic Med Device) (Irvine CA)
Bausch Health Companies Inc.
August 31, 2026
Remote friendly (Irvine, CA)
United States
Marketing
Responsibilities:
- Own brand direction, strategy, and messaging frameworks to convey product value and maintain differentiation in existing and new segments
- Develop visual identity and brand strategy for new products in development and line extensions in alignment with overall brand/product strategy
- Partner with local/regional marketing teams to align and adapt global messaging for global adoption
- Collaborate with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and regional marketing teams to ensure scientific rigor, compliance, and commercialization
- Create long-term and new product brand strategies, including market landscape analysis, competitive positioning, and defining value proposition and messaging
- Drive launch readiness for new product introductions and regional expansions (lead/planning launch readiness reviews and align launch plans to global/brand/regional objectives)
- Implement project management governance for marketing initiatives, brand alignment, guidelines adherence, and commercialization readiness
- Oversee creation of high-quality marketing materials supported by robust scientific messaging
- Create and execute digital marketing strategies as needed
- Direct and develop global HCP campaign development and deployment
- Collaborate with external agencies and manage budgets effectively and compliantly
Qualifications:
- Minimum 10 years of relevant MedTech/Pharma marketing experience; experience in medical aesthetics marketing of injectables, energy-based devices, or plastic surgery products preferred; pharmaceutical and energy-based product experience preferred
- Bachelor’s degree in a related field required
- Experience in product development marketing and launching in multiple global markets
- Demonstrated success in product development/downstream marketing, brand management, and customer-facing roles
- Strong analytics, strategic thinking, and project management skills
- Outstanding verbal/written interpersonal skills
- Demonstrated commercialization track record launching new products across global markets and driving adoption and financial growth
Benefits (as listed): Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses, employee discounts
Application instructions: Not provided
- Own brand direction, strategy, and messaging frameworks to convey product value and maintain differentiation in existing and new segments
- Develop visual identity and brand strategy for new products in development and line extensions in alignment with overall brand/product strategy
- Partner with local/regional marketing teams to align and adapt global messaging for global adoption
- Collaborate with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and regional marketing teams to ensure scientific rigor, compliance, and commercialization
- Create long-term and new product brand strategies, including market landscape analysis, competitive positioning, and defining value proposition and messaging
- Drive launch readiness for new product introductions and regional expansions (lead/planning launch readiness reviews and align launch plans to global/brand/regional objectives)
- Implement project management governance for marketing initiatives, brand alignment, guidelines adherence, and commercialization readiness
- Oversee creation of high-quality marketing materials supported by robust scientific messaging
- Create and execute digital marketing strategies as needed
- Direct and develop global HCP campaign development and deployment
- Collaborate with external agencies and manage budgets effectively and compliantly
Qualifications:
- Minimum 10 years of relevant MedTech/Pharma marketing experience; experience in medical aesthetics marketing of injectables, energy-based devices, or plastic surgery products preferred; pharmaceutical and energy-based product experience preferred
- Bachelor’s degree in a related field required
- Experience in product development marketing and launching in multiple global markets
- Demonstrated success in product development/downstream marketing, brand management, and customer-facing roles
- Strong analytics, strategic thinking, and project management skills
- Outstanding verbal/written interpersonal skills
- Demonstrated commercialization track record launching new products across global markets and driving adoption and financial growth
Benefits (as listed): Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses, employee discounts
Application instructions: Not provided