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Director, Speaker Bureau and Content Lead, US Kidney

Vertex Pharmaceuticals
Full-time
Remote friendly (Boston, MA)
United States
$194,400 - $291,600 USD yearly
Marketing

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Role Summary

The Director, Speaker Bureau and Content Lead, US Kidney is responsible for setting up and leading the speaker bureau and developing all approved content to support our launches in IgA nephropathy (IgAN) and APOL1-mediated kidney disease (AMKD). This role maps and prioritizes Key Thought Leaders (KTLs), Digital Opinion Leaders (DOLs), and Centers of Excellence (COEs) to support the KTL engagement strategy and identify opportunities for educational partnerships. Reports to the Head of Market Development, US Kidney Business Unit.

Responsibilities

  • Owns the development, management, and evolution of the speakersβ€šΓ„Γ΄ bureau from end to end including speaker selection, training, and field activation
  • Works cross-functionally to create and approve engaging educational content for peer-to-peer educational meetings
  • Maps all KTLs, DOLs, and COEs and partners with marketing, medical, and sales operations to ensure an optimal engagement plan
  • Collects, synthesizes, and disseminates insights from speaker programs
  • Manages agency relationships to optimize spend and performance
  • Models a culture of compliance focused on ethics and integrity in all we do

Required Skills

  • Ability to drive large programs from ideation through execution
  • Excellent cross-functional skills with strong customer orientation
  • Content development including promotional review and approval
  • Agency management to optimize budget and performance
  • Innovative mindset when leading projects and solving problems
  • Ability to generate insights and apply those insights to business problems/opportunities
  • Ability to assess the impact of promotional investments and make strategic and tactical recommendations
  • Strong planning, communication, and presentation skills
  • Highly collaborative with the ability to manage multiple projects simultaneously
  • Self-driven and accustomed to a fast-paced, launch environment
  • Ability to travel up to 30%

Education and Experience

  • Bachelor's degree
  • Typically requires 10 years of experience in healthcare / biopharmaceuticals, or an equivalent combination of experience and education
  • Experience in one or more of the following: product marketing, pharmaceutical sales, thought leader engagement, speaker bureau, market development, or ad agency
  • Rare disease / specialty product launch experience
  • Experience working in highly competitive markets
  • Kidney experience preferred but not required
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