Director/Senior Director, US Marketing

Role Summary

The Director / Senior Director, KOMZIFTI (ziftomenib) Marketing will lead the strategic planning and execution of HCP and consumer marketing to support KOMZIFTI in relapsed/refractory (R/R) NPM1-m AML. The role reports to the Executive Director of Marketing and requires cross-functional leadership to drive brand management, value and access pull-through, and compliant marketing execution. This is a high-visibility position with engagement across senior leadership, decision-makers, and sales to impact the success of KOMZIFTI and patient outcomes.

Responsibilities

Strategic Planning & Brand Management

• Develop and execute annual tactical plans.
• Distill market research findings and sales trends into insights that direct promotional efforts.
• Coordinate with the market insights team to set future direction for insight generation.
• Manage promotional budget.

Brand Management

• Monitor product performance and propose promotional adjustments based on market dynamics.
• Cultivate relationships with thought leaders, key customers, and professional organizations.

Marketing Execution

• Develop promotional materials, campaign optimizations, and digital marketing initiatives in line with regulatory requirements.
• Execute multichannel marketing (digital, field force, print, CRM) for HCPs, patients, and value and access stakeholders.
• Manage key vendor relationships, including the promotional agency of record and media planner.

Sales Enablement & Cross-Functional Collaborations.

• Closely collaborate with key functional partners (e.g., Sales, Sales Training, Regional Marketing, Alliance partners, Medical Affairs, Value & Access, Advocacy, Legal/Compliance and Corporate Communications) to drive alignment on strategy, key messages, and tactical execution.
• Ensure key brand messages and materials are effectively communicated at sales meetings.
• Collaborate with the sales team and sales training to create / optimize training materials and selling tools.
• Work closely with Medical Affairs to ensure scientific accuracy of marketing content.
• Coordinate with Regulatory Affairs for promotional approvals and compliance.

Performance Management

• In collaboration with insights team, establish, integrate and track KPIs, performance metrics, and ROI for marketing activities

Compliance & Governance

• Act as the marketing lead for MLR.
• Ensure all marketing activities comply with local regulatory guidelines, industry codes (e.g., EFPIA, FDA, EMA), and company policies.
• Maintain high ethical standards in external interactions.

Qualifications

• Required: Bachelor’s degree in a relevant field; advanced degree preferred.
• Required: Minimum of 7 years of experience in marketing at a biotech/pharmaceutical company in oncology or hematology.
• Required: Proven track record of developing and implementing fully integrated marketing strategies for HCPs (personal and digital) and patients.
• Required: Ability to collaborate with, motivate, and influence various levels within and outside the organization.
• Required: Strong understanding of the external stakeholder environment; knowledge of marketing, strategic planning, training, and market access.
• Required: Excellent communication and interpersonal skills; demonstrated ability to lead and inspire cross-functional teams.
• Required: Passion for improving lives of patients and caregivers in oncology/hematology; ability to travel up to 20% (domestic and limited international).
• Preferred: Sales experience; product launch experience; strong analytical skills; experience with value and access integration; alliance partnership experience beneficial.

Additional Requirements

• Travel up to 20% of the time; domestic and limited international.