Director/Senior Director, Commercial Insights

Role Summary

The Director/Sr Director, Commercial Insights will be responsible for generating and synthesizing insights from primary market research, competitive intelligence, and relevant secondary data to guide decision-making across the organization. The role requires strong strategic thinking, the ability to turn complex and sometimes ambiguous information into clear recommendations, and excellence in influencing senior leadership. This position will report into the Vice President, Commercial Operations.

Responsibilities

• Market Research Leadership: Own the end-to-end design, execution, and interpretation of primary research across patient, caregiver, HCP and payer audiences.
• Market Research Leadership: Ensure insights are high-quality, unbiased, and directly tied to strategic questions for pipeline and commercial launch activities.
• Market Research Leadership: Build a structured insights roadmap aligned with key development milestones, TPP refinement, positioning, and launch planning.

Responsibilities

• Competitive Intelligence & External Monitoring: Lead Stoke’s competitive intelligence function, including landscape assessments, ongoing monitoring of clinical, regulatory, and commercial developments, and synthesis of implications.
• Competitive Intelligence & External Monitoring: Deliver timely alerts, threat/opportunity assessments, and scenario planning to R&D, Commercial, Medical, and Executive Leadership.
• Competitive Intelligence & External Monitoring: Partner cross-functionally to ensure a consistent, forward-looking understanding of the competitive environment.

Responsibilities

• Insight Synthesis & Strategic Influence: Integrate primary research, competitive intelligence, and relevant secondary data into cohesive, actionable recommendations.
• Insight Synthesis & Strategic Influence: Serve as a strategic thought partner across Marketing, Commercial Operations, Clinical, Medical Affairs, and HEOR.
• Insight Synthesis & Strategic Influence: Shape key strategic deliverables, including TPP refinement, brand strategy, patient journey mapping, demand drivers, and launch plans.

Responsibilities

• Cross-Functional Collaboration: Partner closely with forecasting and analytics to ensure insights inform models and commercial planning assumptions.
• Cross-Functional Collaboration: Work as a bridge between internal stakeholders and external vendors to ensure clarity of objectives, quality of deliverables, and value creation.

Responsibilities

• Vendor & Budget Management: Manage relationships with research agencies and CI partners, ensuring best-in-class quality and efficient use of resources.
• Vendor & Budget Management: Oversee annual insights budgets, project scopes, and timelines.

Qualifications

• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, MS) strongly preferred.
• 10+ years of progressive experience in market research, competitive intelligence, commercial strategy, or insights generation within biopharma.
• Experience in rare disease, neuroscience, or genetic medicine preferred.
• Demonstrated success presenting insights and influencing executives and cross-functional leaders.
• Expert-level capability in designing and interpreting primary research.
• Strong command of competitive intelligence, landscape analysis, and synthesizing external signals into strategic implications.
• Ability to simplify complexity and craft clear, compelling narratives from disparate information.
• Excellent communication, executive presence, and stakeholder management skills.
• Proactive, highly curious, and comfortable operating in an emerging commercial organization with evolving needs.
• Familiarity with secondary data sources to triangulate insights.
• Understanding of forecasting inputs, commercial analytics, and launch planning frameworks.

Location

Location: Bedford, MA. Hybrid position with an office setting based in Bedford, MA.

Travel

Approximately 10% travel.