Director, Retail Strategy
GSK
Full-time
Remote friendly (Collegeville, PA)
United States
Marketing
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Role Summary
The Director, Retail Strategy leads the development and execution of long-term and annual retail channel strategies aligned with the company’s vision, focusing on market insights, unmet needs, and trends to optimize retail performance. The role involves cross-functional collaboration to achieve strategic KPIs and drive growth in the vaccine retail channel.
Responsibilities
- Develop long-term and annual retail strategies based on market landscape and trends
- Identify retail insights and unmet needs to inform strategic decisions
- Lead retail segmentation and data strategy to optimize channel performance
- Collaborate with cross-functional teams to align retail strategies with broader organizational goals
- Define strategic retail KPIs and monitor progress
- Provide actionable insights to guide retail channel growth and innovation
Qualifications
- Required: Bachelor’s degree
- Required: 8+ years of relevant pharmaceutical commercial or retail pharmacy operations, purchasing or strategy experience
- Required: Proven ability to develop strategies in complex environments
- Required: Leadership and matrix team management experience
- Preferred: MBA or Pharm.D
- Preferred: Prior experience with vaccines
- Preferred: 3+ years of people leadership experience or leadership across a diverse group of matrix partners with demonstrated outcomes
- Preferred: Experience with developing and presenting business analysis, storyboarding and vision setting with senior leadership at the business unit head or chain leadership level
Skills
- Strategic Retail Vision: defines the long-term roadmap for the retail channel using market trends and organizational ambition
- Market Intelligence & Insight Generation: uncovers deep retail insights and unmet needs to inform decision-making
- Integrated Commercial Alignment: aligns retail initiatives with brand, sales, and enterprise priorities
- Influence & Matrix Leadership: builds consensus across complex environments and translates strategy into results
Education
- Bachelor’s degree (required)
Additional Requirements
- There are no travel or physical demands specified as essential in the provided content