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Director, Retail Marketing

GSK
Full-time
Remote friendly (Philadelphia, PA)
United States
Marketing

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Role Summary

The Retail Marketing Director will lead the development and execution of retail channel marketing strategies to optimize GSK’s vaccine portfolio performance. This role will play a critical role in execution of customer-centric solutions with a focus on Retail decision makers and retail field and store level customers. In this role you will be accountable to helping drive optimal vaccine availability and pull-through. The main objective of this role will be to work with the Retail Sales lead, Retail Account Director, and Retail channel managers to help ensure retailers are prioritizing vaccination pull through across chain and pharmacy staff. Reporting to the Head of Retail, VBU, the Retail Marketing Director will ensure serve as the vital bridge between marketing and sales to deliver on GSK’s retail vision.

Responsibilities

  • Develop and execute retail marketing strategies to drive business growth
  • Build strong understanding of needs in collaboration with Retail Account Directors and Retail Channel Managers for our retail customers and stakeholders
  • Own specific retailer performance tracking and narrative including ability to identify successes and areas of opportunity
  • Build processes in partnership with Innovative Solutions team to bridge the gap between retail performance and systems sales
  • Define and create content for utilization at both account and field level engagements
  • Integrate narratives to guide retail interactions and drive engagement
  • Collaborate with cross-functional teams to align marketing strategies

Qualifications

  • Bachelor’s degree
  • 8+ years of marketing experience, pharmacy product development or pharmacy operations experience
  • 3+ years of people leadership
  • Proven ability to develop and execute marketing strategies in complex environments
  • Strong communication and influencing skills

Education

  • MBA or Pharm.D preferred

Skills

  • Retail Marketing Strategy & Execution
  • Customer-Centric Commercial Leadership
  • Cross-Functional Integration
  • Performance Insight & Optimization
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