Director, Portfolio Strategy & Market Research

Role Summary

The Director, Portfolio Strategy & Market Research works under the Executive Director, Portfolio Strategy to support strategic planning by delivering actionable recommendations based on market and competitor assessments, existing and potential.

Responsibilities

• Deliver strategic market and competitive intelligence insights, scenario planning and impact assessment through presentations and reports to enable effective strategic and tactical decision-making.
• Conduct in-depth research and analysis on market participants’ products and positioning.
• Provide the market and competitive intelligence component of strategic planning and proactively recommend items for further consideration; monitor real-time changes to the competitive and market landscape and communicate impacts to the organization.
• Partner with internal stakeholders to enhance use of strategic analysis, market insights, and competitor intelligence.
• Maintain knowledge of factors and inputs that meaningfully impact commercial results in solid tumor oncology markets.
• Contribute to development of product revenue for early forecasting modeling of new indications up to 18 months prior to potential launch.
• Develop market research plans informing strategy, including qualitative, quantitative and competitive intelligence projects; execute market research to drive insights and recommendations.
• Communicate and align internal stakeholders around market research objectives and outputs; determine appropriate research methodologies.
• Lead market research projects, including vendor selection, design, execution, interpretation, and dissemination of results.
• Manage vendor partnerships, including negotiating costs, onboarding, accountability, and timely project execution.
• Contribute to strategic planning including situation analysis, market access plans, brand plans, and market assessments; present strategic plans to internal teams.
• Gather and synthesize data on consumers, competitors and the marketplace into actionable items, reports and presentations.
• Conduct in-depth assessments of new indications, including market viability, competitive landscape, drivers and barriers, and financial projections.
• Maintain up-to-date knowledge of data sources, evaluating their credibility and utility; leverage them across the company.
• Maintain knowledge of designated markets and trends through synthesis of reports, market research, data manipulation and financial modeling; create a Knowledge Repository for internal stakeholders.
• Utilize best-in-class methodologies to analyze market, epidemiology and statistics; drive survey design and analysis for ad hoc projects.
• Track and interpret customer trends and share implications company-wide.
• Provide strategic analytical support to R&D, Commercial, Corporate Strategy, Regulatory and BD on an ad hoc basis.
• Build relationships with internal stakeholders to identify needs and business challenges; partner with Commercial, Operations, Regulatory, Biostatistics, Corporate Strategy, IT, and Legal to address business needs.
• Perform all other duties as assigned.

Qualifications

• Bachelor’s Degree in Biotech or related field; advanced degree preferred.
• Minimum 12+ years of pharmaceuticals/biotech experience with qualitative and quantitative research in oncology/pharma markets, focusing on NSCLC and other solid tumors.
• Strong knowledge in Solid Tumor Oncology, Market Planning, Competitive intelligence, forecasting, and Lung cancer; ability to collect and analyze customer, competitor, market, economic and financial data; translate data into actionable reports.
• Experience developing and executing primary and secondary market research; global market research preferred.
• Proven experience leading end-to-end research projects (designing plans, synthesizing insights, presenting).
• Experience with advanced spreadsheets, patient-based forecast modeling including dynamic models.
• Experience facilitating competitive workshops; familiarity with TPP development is a plus.
• Proficient in online market research and database cataloging; strong communication and presentation skills.
• Proficient with PowerPoint, Excel and similar data tools.
• Ability to travel up to 25% of the time, depending on business needs.

Skills

• Strategic market intelligence
• Market research design and execution
• Competitive landscape analysis
• Financial modeling and forecasting
• Vendor management and project management
• Data synthesis and storytelling with insights
• Cross-functional collaboration

Education

• Bachelor’s Degree in Biotech or related field; advanced degree preferred

Additional Requirements

• Travel up to 25% of time, depending on business needs