Director, Payer Marketing

Role Summary

We are seeking an experienced and highly strategic Director, Payer Marketing to join our team. This role will lead the development and execution of payer and access marketing strategies and tactics aimed at securing, maintaining, and optimizing product access across B2B customers, including payers, dialysis organizations, and other stakeholders in the US healthcare ecosystem.

Responsibilities

• Lead the development and implementation of B2B access marketing tactics and pull-through resources for payer-focused teams and stakeholders
• Develop account-specific tactical recommendations based on customer type, business needs, and competitive landscape to ensure timely and profitable access
• Partner with Market Access & Patient Services and cross-functional teams to align payer marketing strategies with overall business objectives
• Oversee strategic alignment and execution with National and Regional Market Access account teams on tactical plans
• Identify and execute marketing needs for field access managers, including reimbursement marketing materials
• Implement key tactics for various payer channels (government, commercial)
• Partner with Data Analytics to deliver market insights that inform payer strategies and promotional plans
• Collaborate with Data, Analytics, and Operations to address market research needs (e.g., Advisory Boards)
• Act as Market Access point of contact on cross-functional brand teams and ensure strong market access representation
• Represent Market Access in Medical, Legal, and Regulatory review meetings
• Manage the payer marketing budget, agency of record, and external vendors as necessary

Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred; 9–12 years of experience in pharmaceutical/biopharma or equivalent
• Deep understanding of payer and reimbursement market dynamics, including commercialization, pricing, reimbursement, and access
• Proven ability to develop and execute pull-through plans specific to payers
• Strong project management skills with ability to drive projects independently, establish budgets, and meet deadlines
• Exceptional interpersonal skills with a focus on relationship-building through transparency and trust
• Ability to collaborate with a wide range of internal and external stakeholders to achieve results
• Experience managing multiple priorities and meeting deadlines under business constraints
• Strong communication skills with ability to craft and deliver compelling narratives
• Experience working across the business to design and execute solutions to complex challenges (preferred)
• Thrives in a fast-paced, evolving environment

Skills

• Market access strategy and pull-through planning
• Cross-functional collaboration and stakeholder management
• Data analytics partnership for market insights and decision-making
• Budget management and vendor oversight
• Effective communication and storytelling for diverse audiences

Education

• Bachelor's degree in marketing, business, or related field; MBA preferred

Additional Requirements

• Travel will vary depending on the needs of the department
• Remote location will be considered but periodic office attendance may be required