Director, Payer Marketing

Role Summary

We are seeking an experienced and highly strategic Director, Payer Marketing to join our dynamic team. This individual will serve as a key business partner to support and drive various corporate, brand, and market access initiatives. This role will lead the development and execution of payer and access marketing strategies and tactics aimed at securing, maintaining, and optimizing product access across B2B customers, including payers, dialysis organizations (DO) and other stakeholders in the United States healthcare ecosystems.

Responsibilities

• Lead the development and implementation of B2B access marketing tactics and pull-through resources. This may include materials for teams calling on payers, dialysis organizations, or health care providers (for reimbursement needs)
• Develop account-specific tactical recommendations based on customer type, business needs, and competitive landscape, ensuring timely and profitable access
• Partner within Market Access & Patient services and other cross-functional commercial partners, including: brand leadership, commercial operations, and HEOR, medical, Regulatory, Patient Services, Finance, Trade, Account Management to ensure alignment of payer marketing strategies with overall business objectives
• Oversee strategic alignment and execution with National and Regional Market Access account teams on tactical plans aligned with organizational and brand strategies
• Identify and execute marketing needs for field access managers, including reimbursement marketing materials that support access and pull-through objectives
• Implement key tactics for various payer channels (e.g., government, commercial)
• Partner with Data Analytics to deliver market insights that inform payer strategies, tactics, and promotional plans
• Partner with Data, Analytics, and Operations to execute market research needs and gaps (e.g., Advisory Boards)
• Act as the Market Access point of contact on cross-functional brand teams, fostering collaboration and ensuring strong market access representation
• Represent Market Access in Medical, Legal, and Regulatory (LMR) review meetings
• Manage the payer marketing budget, agency of record, and external vendors as necessary

Qualifications

• Bachelor's degree in marketing, business, or a related field, MBA preferred, with 9 - 12 years of experience or relevant experience, particularly in the pharmaceutical/ biopharma industry or equivalent experience
• In-depth understanding of payer and reimbursement market dynamics, including commercialization, pricing, reimbursement, and access
• Proven ability to develop and execute pull-through plans specific to payers
• Strong project management skills, with the ability to drive projects independently, establish budgets, and meet deadlines
• Exceptional interpersonal skills, with a focus on relationship-building through transparency and trust
• Ability to collaborate, influence, and work with a wide range of internal and external stakeholders to achieve results
• Experience managing multiple priorities and meeting deadlines under business constraints
• Strong communication skills with the ability to craft and deliver compelling narratives
• Proven success in working collaboratively across the business to design and execute solutions to complex challenges preferred
• Ability to thrive in a fast-paced, evolving environment

Work Environment

• Travel will vary depending on the needs of the department.
• Remote location will be considered but periodic office attendance will be required based upon the needs of the business.