Director, Payer Marketing

Role Summary

Director, Payer Marketing role focused on driving payer value communication, access strategy, and innovation across the U.S. payer landscape for therapies in Metabolic Dysfunction-associated Steatohepatitis (MASH). Integrates payer marketing responsibilities with horizon scanning and payer innovation to support near-term access and long-term market leadership.

Responsibilities

• Develop and execute value communication strategies to drive payer coverage, reimbursement, and pull-through across Commercial, Medicare, and Medicaid markets.
• Lead the development of payer value stories and resources supported by clinical and health economics data to demonstrate differentiated value of Madrigal’s therapies.
• Integrate brand strategy into payer messaging by partnering with Brand Marketing to align patient, HCP, and payer communications.
• Tailor value narratives to payer archetypes and coverage scenarios, anticipate access barriers, and justify formulary inclusion.
• Refine the value proposition based on evolving payer needs, policy shifts, and competitor developments.
• Collaborate with HEOR and Medical to align payer messaging with evidence generation and scientific narratives.
• Work with the commercial team to embed access and affordability messaging into HCP engagement plans and marketing tactics.
• Design omnichannel content strategies that reinforce the product value proposition across digital, email, portal, journal, and conference touchpoints.
• Create payer engagement materials for NADs, RADs, and KADs, including objection handlers, FAQs, and field tools.
• Develop and lead training to ensure NADs, RADs, and KADs communicate clinical and economic value effectively.
• Anticipate and interpret trends in U.S. payer evidence requirements and adapt value communication to new entrants and payer management approaches.
• Lead horizon scanning to monitor evolving payer evidence requirements, value frameworks, and reimbursement models; analyze competitor market access strategies.
• Design and pilot innovative payer engagement approaches including value-based agreements with tailored constructs per payer archetype.
• Advise internal stakeholders on forward-looking risks and strategic opportunities to sustain access leadership.
• Collaborate with Market Access, Pricing, and Trade teams to ensure consistency across access-related strategies.
• Contribute insights to strategic planning and pricing committee discussions as needed.
• Ensure all payer-facing materials are accurate, fair-balanced, and compliant with legal/regulatory standards.

Qualifications

• Advanced degree preferred (PharmD, MPH, MHA, PhD, or MBA).
• Minimum 12+ years in the pharmaceutical/biotech industry, with at least 5 years in payer value communications or market access.
• Track record of developing impactful payer materials in support of field execution.
• Therapeutic experience in metabolic, hepatic, or cardiovascular disease strongly preferred.
• Experience in adjacent functions such as Market Access Strategy, Deal Evaluation, Payer Account Management, etc. highly preferred.

Skills

• Ability to synthesize clinical, economic, and market data into compelling payer narratives.
• Strong understanding of U.S. payer dynamics, field access operations, and brand-market access interplay.
• Experience collaborating with commercial and field teams to drive access pull-through and payer engagement.
• Proven leadership of cross-functional teams and management of external partners/vendors.
• Strong communication skills for internal field teams and external payer audiences.
• Detail-oriented with robust project management and ability to meet tight timelines.
• Strategic mindset with proactive approach to market access challenges and opportunities.

Education

• Advanced degree preferred (PharmD, MPH, MHA, PhD, or MBA).

Additional Requirements

• Travel required: Approximately 20% travel for cross-functional collaboration, training, and field engagement.