Director, Payer and Patient Support Services Marketing

Role Summary

The Director, Payer and Patient Support Services Marketing will lead the development of Market Access and PSS marketing-related strategies and initiatives to support the Patient, Value and Access team. This includes branding, messaging, and training to drive customer engagement and overcome access barriers across Acadia’s portfolio. The role requires thriving in a fast-paced, collaborative environment, driving for results, understanding market dynamics, exercising sound judgment, and a commitment to improving patients’ lives. This is a field-based role with a preference for San Diego, CA or Princeton, NJ.

Responsibilities

• Payer Strategy & Market Access Marketing
  • Possess an in-depth knowledge of current trends in the Commercial, Medicaid, Medicare, and Government channels, as well as an understanding of current healthcare regulations, contracting, and reimbursement
  • Lead development and execution of payer and access marketing strategies across Commercial, Medicaid, Medicare, and Government channels
  • Develop and refine payer value propositions in partnership with Brand Marketing, Market Access, and HEOR
  • Serve as Market Access representative on Brand Teams, ensuring alignment between brand strategy, payer strategy, and patient support offerings
  • Lead creation of market access marketing materials and pull-through programs to support formulary access and reimbursement objectives
  • Partner with field access teams to define and execute customer-specific access strategies and optimize pull-through
  • Monitor and analyze access performance and payer dynamics; communicate insights and recommendations to senior stakeholders
  • Complete projects and achieve goals in a timely manner while delivering high quality results
  • Assist in the recruitment, development, and training of a high performing Market Access team
  • Attend key organizational meetings and conferences such as AMCP, NAMCP, Asembia
  • Ensure all strategies and materials adhere to legal, regulatory, and compliance requirements
• Patient Support Services (PSS) Marketing
  • Lead PSS marketing strategies, including branding, messaging, training, and omnichannel engagement to overcome access barriers
  • Partner with Patient Support Services leadership to evolve hub services and optimize patient and HCP experience
  • Direct planning, development, and execution of PSS marketing plans aligned with Brand Marketing and Patient Access and Value strategies
  • Oversee development and management of PSS initiatives, resources, digital assets, and websites
  • Partner closely with a newly formed Health IT Team, requiring immediate credibility, product knowledge, and the ability to ensure customer-facing teams are fully prepared with appropriate marketing and support materials
  • Lead market research and insight generation to refine PSS strategies and enhance program effectiveness
  • Define, track, and report KPIs to assess performance, utilization, and impact of access and patient support services
  • Manage agency and vendor relationships to ensure high-quality delivery, innovation, and budget oversight
• Cross-Functional Leadership & Execution
  • Collaborate closely with Brand Marketing, Sales, Field Access, Patient Support Services, Trade & Distribution, HUB Operations, and Patient Advocacy teams to ensure a seamless customer experience
  • Support brand planning and launch readiness, ensuring payer and patient support strategies are integrated from early development through commercialization
  • Provide leadership, mentorship, and development for internal team members and matrix partners
  • Present strategic updates, performance results, and recommendations at business reviews and leadership meetings
  • Attend key industry meetings and conferences to stay current on trends and innovation

Qualifications

• Education
  • Required: Bachelor’s degree in Marketing, Business, Healthcare, or related field; Master’s degree or MBA preferred
• Experience
  • Targeting 12 years of progressively responsible experience within managed markets, and/or access functions in the industry. An equivalent combination of relevant education and applicable job experience may be considered.
  • Strong experience in rare disease, including product launch and lifecycle support
  • Deep understanding of U.S. reimbursement landscape, including Commercial, Medicare, Medicaid, managed Medicaid, and patient assistance programs
  • Proven success developing and executing integrated payer and patient support strategies
  • Communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals

Skills

• Strategic and executional excellence
• Cross-functional leadership and influence without authority
• Strong analytical, project management, and budgeting skills
• Outstanding written, verbal, and presentation skills
• Vendor and agency management expertise
• Patient-centric, results-oriented mindset
• High integrity with strong understanding of legal, regulatory, and compliance requirements

Additional Requirements

• Travel up to 30% of the time (by car or airplane) to meet business needs