Director - Patient Strategy, Anti-Infectives

Role Summary

Director Patient Strategy, Anti-Infectives. Lead Patient strategy and patient-centric commercial models for Anti-Infectives, with responsibility for launch plans and exploring various commercialization approaches across the portfolio. This role requires collaboration across functions in a matrix environment and engagement with external partners and market stakeholders.

Responsibilities

• Deeply understand Patient Journeys for portfolio assets and develop strategies to address pain points
• Build new commercialization channels for the Anti-Infectives portfolio, including Direct-to-Patient (DTP)
• Assume business ownership of the DTP platform, including risk management plans
• Create launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry
• Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximize our ambition
• Set direction and ensure strategic alignment across functional stakeholder groups
• Maintain detailed understanding of disease and competitive marketplace
• Foster an environment of innovation, inclusion, challenge, trust and development

Qualifications

• Required:
  • BS/BA with 6‚Äì8 years of marketing or relevant commercial experience, including a minimum of 3 years in US biopharma marketing
  • Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)
  • Ability to travel 25%
• Preferred:
  • BS/BA with 8‚Äì10 years of marketing or relevant commercial experience, including a minimum of 4 years in US biopharma marketing
  • Experience in US healthcare anti-infectives brand marketing
  • Consulting and/or Business Development experience
  • Experience in direct people management; and/or significant enterprise/matrix leadership
  • Strong interpersonal skills and ability to build effective working relationships in a matrix environment
  • Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
  • Experience working with global launch/marketing teams
  • Demonstrated broad commercial experience, including brand lifecycle management, product launch, category creation, customer insight, messaging, campaign, and creative development, and category/disease and product strategy development
  • Tactical plan development/execution, including integrated channel mix
  • Understanding of channels, pricing, and market access strategies
  • Drives market and brand opportunity analysis and develops actionable brand insights
  • Recognizes trade-offs and makes adjustments; prioritizes short/long-term needs
  • Demonstrated ownership for shared success of the team and asset
  • Thrives in a fast-paced, dynamic, competitive environment
  • Competitive mindset; drives to conquer uncharted territory
  • Strong written and verbal communication skills
  • Strong business and scientific acumen, learning agility
  • Ability to influence at all levels and build strong relationships in a matrix environment
  • Experience influencing without direct authority across cross-functional teams
  • Demonstrated success in developing and executing brand marketing plans
  • Ability to define, track, analyze key performance measures and make data-driven decisions
  • Financial acumen and P&L mindset
  • Strategy development, particularly in complex and novel environments
  • Ability to prioritize, pivot, and manage multiple projects simultaneously

Skills

• Brand marketing strategy
• Patient journey mapping and insights
• Direct-to-Patient channels and digital health engagement
• Cross-functional collaboration in matrix organizations
• Launch planning and market access concepts
• Partnership development and external collaboration
• Analytical thinking and data-driven decision making
• Communication and presentation skills

Education

• BS/BA (as specified in qualifications)

Additional Requirements

• Hybrid role with 2‚Äì3 days per week in the office (Philadelphia, PA or Durham, NC)