Senior Product Marketing Manager

Role Summary

Senior Product Marketing Manager, Bile Acid Portfolio responsible for supporting the Marketing Director in strategic and tactical marketing initiatives for CTEXLI and CHOLBAM. Plan, coordinate, and implement key brand activities across digital, field, patient, and healthcare provider channels.

Responsibilities

• Partner with the Marketing Director to execute the annual brand plans for CTEXLI and CHOLBAM.
• Assist in developing marketing materials (HCP, patient/caregiver, digital) in alignment with strategic objectives and compliance standards.
• Support execution of omnichannel marketing initiatives, including HCP and patient campaigns, digital content, CRM/email marketing, and social media.
• Coordinate review and approval (MLR) processes, ensuring materials are accurate, timely, and compliant.
• Support tactical execution of field force tools and branded and unbranded education initiatives.
• Manage creative and digital agency partners, ensuring deliverables are high-quality, compliant, and on-time.
• Support ongoing field team enablement through tools, resources, and internal communications.
• Maintain awareness of emerging digital tools and rare disease engagement innovations.
• Help maintain brand budgets and timelines.
• Coordinate logistics for congresses, speaker programs, and HCP & patient events.
• Prepare summaries, presentations, and reports for leadership and brand review meetings.
• Work closely with cross-functional partners (Medical Affairs, Market Access, Patient Services, Commercial Operations, and Field Teams) to ensure alignment and seamless execution.

Qualifications

Education & Experience

• Bachelor‚Äôs degree in business, marketing, life sciences, or related field required
• 5+ years of experience in pharmaceutical marketing, product management, or commercial operations, ideally in rare disease.

Knowledge, Skills And Abilities

• Strong organizational, project management, and communication skills.
• High attention to detail with ability to manage multiple priorities and deadlines.
• Digital fluency ‚Äì comfortable with CRM systems, analytics platforms, and digital campaign tools.
• Analytical mindset ‚Äì able to synthesize data and insights to inform decisions.
• Collaborative, flexible, and proactive ‚Äì thrives in a dynamic, fast-paced environment.
• Passionate about helping patients with rare diseases and driven by purpose.
• Resourceful and eager to learn ‚Äì a self-starter who takes ownership and seeks opportunities for growth.
• Graphic design and experience with Adobe Creative Cloud (InDesign, Photoshop, etc.) a plus.