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Director - Patient Strategy, Anti-Infectives

GSK
Full-time
Remote friendly (Philadelphia, PA)
United States
Marketing

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Role Summary

Director Patient Strategy, Anti-Infectives. Lead patient strategy and patient-centric commercial models for the Anti-Infectives portfolio, with responsibility for developing launch plans and exploring various commercialization approaches across multiple anticipated launches.

Responsibilities

  • Deeply understand patient journeys for portfolio assets and develop strategies to address pain points
  • Build new commercialization channels for the Anti-Infectives portfolio, including Direct-to-Patient (DTP)
  • Assume business ownership of the DTP platform, including risk management plans
  • Create launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry
  • Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximize ambition
  • Set direction and ensure strategic alignment across functional stakeholder groups
  • Maintain detailed understanding of disease and competitive marketplace
  • Foster an environment of innovation, inclusion, challenge, trust and development

Qualifications

  • BS/BA with 6–8 years of marketing or relevant commercial experience, including a minimum of 3 years in US biopharma marketing
  • Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)
  • Ability to travel 25%
  • Preferred: BS/BA with 8–10 years of marketing or relevant commercial experience, including a minimum of 4 years in US biopharma marketing
  • Experience in US healthcare anti-infectives brand marketing
  • Consulting and/or Business Development experience
  • Experience in direct people management; and/or significant enterprise/matrix leadership
  • Strong interpersonal skills and ability to build effective working relationships in a matrix environment
  • Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
  • Experience working with global launch/marketing teams
  • Broad commercial experience including brand lifecycle management, product launch, category creation, customer insight, messaging, campaign, creative development, and strategic planning
  • Ability to prioritize, pivot, and manage multiple projects simultaneously
  • Ability to define, track, analyze key performance measures and make data-driven decisions
  • Financial acumen and P&L mindset
  • Strong written and verbal communication skills; ability to influence at all levels in a matrix environment

Skills

  • Strategic thinking and decision-making
  • Stakeholder management in a matrix environment
  • Brand marketing and lifecycle management
  • Direct-to-Patient channel development
  • Launch planning and execution
  • Partnership development and innovation scouting
  • Data-driven analytics and performance measurement
  • Communication and presentation skills

Education

  • BS/BA required (field not specified beyond marketing/commercial experience)

Additional Requirements

  • Hybrid role with 2–3 days per week in the office (Philadelphia, PA or Durham, NC)
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