Director of US Marketing, Monarch

Role Summary

The Director of U.S. Marketing, Monarch leads the U.S. marketing strategy for the Monarch program and drives alignment with sales execution. The role collaborates across functions (Sales, Finance, SCG, HEMA, Global Business Insights, U.S. & Global Strategic Marketing, Corporate Communications, Commercial Operations, and Professional & Commercial Education) as well as external agencies and vendors to drive key commercial initiatives. Leading a team of marketing professionals, they will hire, train, and develop team members while fostering an inclusive environment where individuals can bring their best selves to work every day. This role requires a forward-thinking, strategic leader who challenges the status quo in the dynamic field of medical robotics. This is a remote role available in the United States.

Responsibilities

• Develop a coordinated Business Plan to reach financial goals for the business
• Establish an annual Marketing Plan aligned to budget and implement promotional tactics
• Develop strategies and tactics to enhance the MONARCH Value Proposition
• Develop new concepts and products, portfolio management and prioritization of new opportunities through financial modeling and gap analysis
• Coordinate profitability, forecast, and market share attainment
• Apply market research and analytics to gain insights to help prioritize resources and adapt tactics as needed
• Collaborate and coordinate with the field on promotional activities
• Support development of evidence generation plan to strengthen the value proposition
• Work with various business partners on market access strategy and tactics
• Work compliantly and within regulatory guidelines to achieve goals
• Work closely with field leadership, marketing partners, finance, customer excellence team and data analytics team to ensure appropriate resources and organizational alignment to capitalize on short-term and long-term business opportunities

Qualifications

• Required: Bachelor’s degree
• Preferred: MBA or advanced degree

Education

• Required: Bachelor’s degree
• Preferred: MBA or advanced degree

Skills

• Required Skills And Experience:
  • A minimum of 10 years of relevant business experience (Sales and Marketing)
  • A minimum of 5 years of progressive marketing
  • At least 2 years of healthcare experience with proven success
  • Excellent written and verbal communication skills
  • Ability to navigate and achieve business impact across the organization
  • Leadership, effective communication, relationship development, collaboration, project management and organizational influence skills
• Preferred Skills And Experience:
  • Experience developing brand strategy and positions
  • Experience preparing strategic briefs and resolving implementation issues
  • Demonstrated knowledge of brand marketing, customer segmentation and marketing communications
  • Experience in customer selling and interaction

Additional Requirements

• Travel: Up to 30% travel (international and domestic)