Director of Marketing Technology

Role Summary

The Director of Marketing Technology will provide strategic oversight and hands-on management of the company’s marketing technology ecosystem. This role will own and optimize Salesforce.com and HubSpot as the primary marketing and sales databases, ensuring seamless integration and alignment of technology with lead management processes. The Director will be the primary contact for configuration, implementation, and maintenance of all third-party, internal, and custom applications within the marketing technology environment, ensuring data flows efficiently and systems support marketing campaigns and business objectives.

Responsibilities

• Develop and manage workflows for email communications, landing pages, and lead nurturing programs
• Oversee connectivity and reporting for social media platforms
• Lead marketing analytics initiatives, including dashboard creation, performance reporting, and campaign/project success measurement
• Drive key projects to establish HubSpot as the prospecting database and implement Salesforce as the CRM for marketing-qualified leads
• Design and implement a comprehensive lead process and lead management framework
• Collaborate cross-functionally with Sales, Operations, and external technical partners
• Ensure the marketing technology stack supports the organization’s growth strategy in the life sciences industry

Qualifications

• Proven expertise in Salesforce.com and HubSpot administration, configuration, and optimization
• Demonstrated success implementing integrated marketing technology solutions that support lead management, campaign execution, and reporting
• In-depth knowledge of data privacy legislation, including GDPR, CCPA, and related best practices
• Strong understanding of digital marketing channels and technologies, including LinkedIn, Google Ads, Global Data, SciLeads, Hunter.io, and ClickUp
• Ability to design, build, and manage workflows for email campaigns, landing pages, and lead nurturing programs
• Proficiency in integrating and managing third-party applications within a marketing technology stack
• Skilled in marketing analytics, data segmentation, and dashboard/report creation
• Understanding of social media management tools and their integration with marketing platforms, with emphasis on connectivity and reporting
• Strong project management skills, with the ability to deliver complex technological initiatives on time and within scope
• Highly organized, detail-oriented, and capable of managing multiple priorities
• Strong collaboration skills with the ability to work effectively across functions and with external vendors
• Excellent communication skills, with the ability to translate technical capabilities into business value
• Self-motivated, proactive, and capable of thriving in a remote working environment

Education

• Bachelor’s degree required, master’s degree a plus in related field
• Minimum of 10 years’ experience managing enterprise-level CRM systems and marketing automation platforms
• Experience within the life sciences industry or a closely related sector

Additional Requirements

• Remote position with minimal travel required for occasional in-person meetings
• Success in the role will be measured by achievement of defined project objectives within agreed timelines
• Must be able to sit for long periods of time using a computer in a typical office environment or home office