Director of Global Strategic Marketing - JJMT Neurovascular

Role Summary

Director of Global Strategic Marketing for Johnson & Johnson MedTech, Neurovascular, based in Irvine, California. Hybrid schedule with on-site presence 2-3 days per week. Leads ischemic product strategy and regional launches, shapes the global portfolio marketing plans, and builds global customer relationships. Travels up to 20% domestically and internationally.

Responsibilities

• Deliver Ischemic Product Pipeline: Shape and deliver short- and long-term pipeline strategy in collaboration with cross-functional partners.
• Provide leadership and direction for the Ischemic product strategy and design product enhancements based on customer/stakeholder requirements, as well as external business development opportunities.
• Contributes to top level decisions and considers value proposition, market landscape, and the target audience to make compelling business cases.
• New Product Launch: Provide leadership for regional Ischemic new product launches. Ensure collaboration with regional marketing teams to execute NPD. Drive the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans.
• Customer Relationships: Build strong customer relationships globally. Ensure voice of customer is central to all global product decisions.
• Inspire a customer focused culture: Understands and anticipates customer needs. Ensures that appropriate customer input is gathered and incorporated for new and existing products.
• Team Leadership: Lead a marketing team, provide guidance and direction to ensure that all marketing initiatives are aligned with the company’s overall goals.
• Operational management: Responsible for managing operational aspects of their teams (e.g., budget, performance, and compliance).

Qualifications

• Required: Ten years of medical device or pharmaceutical product marketing or related commercial experience
• Required: Demonstrated proficiency in constructing global market models to estimate project value and select optimal projects amongst alternatives
• Required: Skilled with assessing key financial metrics including NPV, Gross Profit, P&L statements and basic accounting
• Required: Ability to lead qualitative and quantitative market research to identify market segments, product value drivers and uncover strategic opportunities
• Required: Demonstrated proficiency in creating value propositions, using innovative marketing approaches in alignment with traditional tactics, and deploying metrics to identify business impact
• Required: Leverages a deep understanding of stakeholder input, market preferences by segment, and the decision-making process to identify unmet needs and market trends
• Required: Track record of success in utilizing stakeholder insights to influence internal and external stakeholders to overcome resistance, create opportunities and drive results
• Required: Ability to effectively communicate with customers (physicians), senior leaders and internal stakeholders with demonstrated presentation skills
• Required: Cycle of success in driving execution by leveraging and integrating cross-functional support for launch, post-launch dashboards and measurement tools to deliver commercial product introductions
• Required: People leadership experience
• Preferred: Neurovascular experience strongly preferred
• Preferred: Experience with vascular medical devices
• Preferred: Proficient in the application of generative AI models to enhance Marketing efficiency and effectiveness
• Preferred: Experience in development of full Net Present Value valuation models
• Preferred: General working knowledge of quantitative marketing research tools including conjoint, NPS, max diff among others
• Preferred: Global product launch experience

Education

• Bachelor’s degree required
• MBA or equivalent preferred

Skills

• Downstream Marketing
• Leadership
• Neurovascular
• Upstream Marketing

Additional Requirements

• Position requires 20% domestic and international travel