Biogen logo

Director, Nephrology Commercial Model Design

Biogen
Remote friendly (Cambridge, MA)
United States
$199,000 - $274,000 USD yearly
Marketing

Role Summary

Director, Nephrology Commercial Model Design leads the development of the US go-to-market model for a late-stage pipeline therapeutic in nephrology. The role defines the optimal go-to-market model, including field resources and structure, patient support model, and multi-channel strategy, with a focus on site-of-care strategy for infusion sites. You will report directly to the US Nephrology Franchise Head and be a core member of the US Launch Operating Team.

Responsibilities

  • Define and evolve the U.S. go-to-market model in collaboration with US and global brand strategy leads
  • Partner with Insights & Analytics to drive market research required to inform the go-to-market model, including customer segmentation and targeting
  • Engage with key customers and KOLs to understand potential future challenges and bottlenecks to the use of our nephrology portfolio
  • Design the optimal field structure to support the launch of nephrology assets, collaborating with Business Intelligence & Operations to drive size and footprint recommendations
  • Partner with Patient Services to determine the optimal patient support model for future nephrology patients
  • Create and execute a comprehensive plan for building out the various elements of the go-to-market plan in the run-up to and during launch, and closely interacting with other functions to manage interdependencies
  • Contribute to the development of the annual brand plan with the US brand lead, and ensuring alignment with the Global team
  • Frequently interact with Sales, Marketing, Training, Advocacy, Public Affairs, Patient Services, Market Research/Decision Support, Market Access & Reimbursement, Legal, Compliance and Regulatory within the US Launch Operating Team, as well as the Global Launch Team

Qualifications

  • Required: Bachelor's degree
  • Preferred: MBA or other advanced degree
  • Required: 10+ years of pharmaceutical or biotech commercial experience or equivalent consulting experience
  • Preferred: US pharmaceutical launch experience (as it relates to designing go-to-market models)
  • Required: Proven track record in using customer and marketplace insights to develop initiatives that meet both customer and company needs
  • Required: Expertise in sales force/field design, especially within an account selling model
  • Required: Experience working in a cross-functional, matrixed environment
  • Required: Ability to make astute decisions and adapt with agility as new information emerges
  • Required: Self-starter capable of delivering results in a fast-paced and challenging environment
  • Required: Effective communication skills, including with customers
  • Preferred: Buy & bill experience
  • Preferred: Experience in Nephrology, Transplant, or Rare Disease

Skills

  • Thrive in complex environments, bringing innovative solutions to the table
  • Excellent communication skills, enabling effective collaboration across teams and with external partners
  • Commitment to putting patients first and respect for science driving decision-making and initiatives