Director, Marketing Sciences - HIV Treatment

Role Summary

The Director, Global Integrated Insights HIV in Gilead’s Global Decision Sciences & Insights (GDSI) group leads objective market research and brand strategy for HIV, synthesizing primary and secondary data to understand patients, physicians, competitors, and market dynamics. The role supports pipeline launches and inline lifecycle management, partnering with Global Strategic Marketing, Commercial Strategy, Finance, and other global leaders to enable decision-making through forecasting and analytics.

Responsibilities

• Insights Management: Lead global market research initiatives for HIV brands, providing evidence-based guidance to support launch preparedness, lifecycle management, and brand strategy development. Serve as a strategic advisor to Global Strategic Marketing.
• Methodological Expertise: Demonstrate expertise in qualitative and quantitative research methodologies - including Demand Studies, ATU, Positioning, Messaging, Branded/Unbranded Campaign Testing, and Brand Planning - and consistently deliver actionable, forward-thinking recommendations to senior leadership. Drive comprehensive market understanding through patient journey analyses, treatment flow mapping, segmentation, attribute and benefit testing, and competitive positioning assessments.
• Integrated Storytelling: Enhance traditional market research by integrating primary insights with secondary analytics and claims data. Synthesize complex data sets to create cohesive ‘Integrated Insights’ narratives that inform brand positioning, segmentation, and patient journey strategies.
• Operational Agility: Navigate complex global matrix-organization proactively, balancing the efficiency of agency operations with robust internal strategic approaches. Oversee vendor partnerships and budgets.
• Market Research: Collaborate with Global Strategic Marketing (GSM) Indication and Therapeutic Area Leads to establish priorities for global market research aligned with critical business objectives, including launch planning, campaign development (both branded and unbranded), and launch execution support.
• Market Research: Advance market insight generation by developing treatment flow maps, conducting segmentation, performing attribute and benefit testing, refining positioning, and messaging, and shaping campaigns.
• Market Research: Supervise vendors to ensure the selection of appropriate research methodologies, project alignment with business objectives, and effective guidance throughout project implementation and reporting.
• Market Research: Evaluate potential new secondary data sources, rigorously comparing them to current datasets in use at Gilead to assess their value and enhance decision-making.
• Analytics: Understanding of IQVIA Claims, SDOH/Consumer Data, Lab Data, and patient chart audits within the United States, and ability to leverage innovative market research methodologies to address ex-US data constraints and generate actionable insights through triangulation across multiple data sources.
• Analytics: Apply advanced AI-driven approaches in market research and analytics to gain comprehensive understanding of stakeholder perspectives on patient journeys, physician treatment protocols, institutional decision-making, and brand intervention strategies in both US and international contexts.
• Analytics: Conduct brand driver analysis, performance evaluations, treatment flow mapping, segmentation, and journey mapping for patients and healthcare professionals.
• Forecasting: Lead the scoping, design, and execution of quantitative market research initiatives, such as discrete-choice conjoint studies, to enhance revenue forecasting capabilities.
• Forecasting: Deliver forecasting and analytical support for pipeline planning, opportunity assessment, global marketing, and business development activities.
• Forecasting: Partner with cross-functional teams in Literature Resources, Competitive Intelligence, R&D, and Marketing/Sales to develop robust forecasting assumptions.
• Forecasting: Perform scenario analyses to inform strategic decisions for Commercial, R&D, Corporate Development, Finance, and executive leadership stakeholders.
• Insights Synthesis and Communications: Effectively communicate findings from market research and forecasting/analytics to diverse internal audiences at all organizational levels.
• Insights Synthesis and Communications: Create clear and impactful communication materials, including reports and presentations.
• Insights Synthesis and Communications: Collaborate with GSM Indication and Therapeutic Area Leads to assess the business implications of research and analytics insights for Gilead, and formulate action plans to address identified opportunities and challenges.

Qualifications

• Required: 12+ Years with BS/BA OR 10+ Years with MS/MA or MBA
• Preferred: In-depth experience designing and conducting quantitative and qualitative primary and secondary market research, and shaping global brand planning; Demonstrated ability to meaningfully portray and effectively communicate complex quantitative data in an easy-to-understand format is required
• Preferred: 7+ years of pharmaceutical experience, including 5+ leading market research for global brands
• Preferred: Strong interpersonal skills with ability to lead, resolve conflicts and drive consensus in a matrix environment; able to represent cross-functional teams with accountability for deliverables
• Preferred: Ability to deal with ambiguity and act without having the total picture; able to pose the right questions to tease out information required for decision-making
• Preferred: Strong communication skills with persuasive written and verbal ability; comfortable influencing senior leadership
• Preferred: Sought out as an analytical expert and, more importantly, as a strategic adviser. Grasps key issues quickly, understands the "big picture" and links market insights to larger issues
• Required: Must have in-depth knowledge and experience in a complex franchise-specific market. Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required

Education

• BA/BS degree in finance, life sciences or medicine, and an MBA or advanced degree is desirable

Additional Requirements

• Some travel may be required