Director, Marketing (Dermatology)

Role Summary

Director, Marketing (Dermatology) responsible for owning brand positioning, messaging, and promotional execution for a topical acne treatment across professional and consumer channels. Reports to the Executive Director Dermatology Marketing. Translate clinical data into compelling narratives and drive a seamless brand experience across all touchpoints, while navigating market access and leading a cross-functional team to deliver strategic imperatives.

Responsibilities

• Brand Strategy & Positioning
• Develop and refine brand identity, value proposition, and messaging hierarchy for dual audiences
• Lead annual planning process to develop and deliver a strong brand vision
• Translate clinical data into compelling narratives for both HCPs and consumers
• Lead integrated marketing campaigns across digital, print, social and in-office channels
• Collaborate with agencies on creative direction, media planning and performance optimization
• Partner with Medical Affairs and Sales to develop HCP-facing materials (detail aids, MOA visuals, peer to peer decks)
• Drive KOL engagement and support conference symposia (AAD, SDPA, etc)
• Help shape DTC strategy including influencer partnerships, social media, and branded content
• Oversee digital strategy, including website content, SEO/SEM, and social media presence to drive brand awareness and patient requests for treatment
• Lead development of patient education tools, testimonials, and skincare lifestyle integration
• Collaborate with Regulatory, Legal, Market Access, and Sales Training to ensure alignment and compliance
• Monitor market trends, competitive intelligence, and voice-of-customer insights to inform strategy
• Own brand KPIs including awareness, usage, adherence and ROI
• Analyze campaign performance and pivot strategies based on market results

Qualifications

• Bachelors degree required. Marketing discipline preferred. MBA/Masters preferred
• Minimum 10 years of pharmaceutical marketing experience required
• Experience with market access and patient services required
• Proven success in launching or growing topical therapies or skincare products
• Experience with brand strategy/positioning/planning, product commercialization required
• Experience with digital-first campaigns and omnichannel engagement
• Ability to lead within a complex matrix organization required
• Understanding of FDA promotional guidelines and MLR processes
• Experience in acne therapeutic space preferred

Education

• Bachelors degree required. Marketing discipline preferred. MBA/Masters preferred

Additional Requirements

• This position requires 3 days per week in the Bridgewater, NJ office