Director, Marketing (Dentistry)

Role Summary

Director, Dentistry Marketing will report to VP, GM, Dentistry. This leadership role is responsible for determining the strategy and leading the promotional execution of two dentistry assets (pharmaceutical and medical device) and will have dedicated direct reports. The role requires expertise in buy-and-bill environments and direct-to-provider and direct-to-patient promotion, with experience in volume-based pricing programs and strong field collaboration. The successful candidate will develop a vision and plan to offer better solutions for dentistry professionals and patients, and will lead a cross-functional team to deliver on key strategic imperatives. The position has broad functional responsibility with high visibility to executive decision makers.

Responsibilities

• Develop, lead and bring to life brand strategies by working with internal and external teams and agencies to identify strategic imperatives and supporting tactics
• Lead the development of strategic marketing plans informed by customer and market insights
• Lead the execution of all patient services to support access
• Identify opportunities to address increased utilization amongst the DSO and private practice customers
• Collaborate with a cross-functional team, including Medical, R&D, Sales, Sales Leadership, Trade, Finance, Operations, PR, etc.
• Track market trends by working closely with analytics to derive competitive strategy and differentiation within a competitive market
• Inform product training and execution
• Plan, execute and measure all non-personal digital tactics
• Look for opportunities to increase and raise visibility of brand internally and externally
• Engage with KOLs within dentistry and inform professional strategy efforts
• Lead annual planning process, to develop and deliver on a strong brand vision
• Drive re-balancing of investment priorities to meet market opportunities or unexpected needs

Qualifications

• Required: Bachelors degree in Marketing or related field
• Preferred: MBA/Masters
• Required: 10+ years of Pharmaceutical or Medical Device marketing experience
• Required: Experience with brand strategy/positioning/planning, product commercialization
• Required: Ability to lead within a complex matrix organization
• Required: Leading marketing personnel
• Preferred: Experience in pharmaceutical or medical device buy and bill

Education

• Bachelors degree in Marketing or related field
• MBA/Masters preferred