Director, Market Research & Insights
Collegium Pharmaceutical, Inc.
August 31, 2026
Remote friendly (Stoughton, MA)
United States
Marketing
POSITION OVERVIEW
The Director, Market Research & Insights leads the strategy, development, execution, and communication of market research and insight-generation capabilities to enable customer-centered, evidence-based decision making across the commercial organization.
Responsibilities:
- Develop and lead overall market research & insights strategy aligned to commercial priorities and brand objectives.
- Oversee primary research (HCPs, caregivers, patients, other stakeholders) and secondary research/insight development.
- Define business questions/objectives; ensure appropriate methodology, execution quality, and interpretation; translate findings into recommendations for senior leadership; drive application of insights into commercial strategy.
- Manage external market research/insights vendor partnerships (quality, budget, alignment).
- Partner with Marketing on customer insights, including HCP and Patient Journeys.
- Co-lead Situational Analysis integrating multiple data sources to inform product performance, market trends, and competitive dynamics.
- Apply AI-enabled market research tools and generative AI to enhance qualitative/quantitative pharmaceutical research (insight generation, literature review, survey analysis, reporting) while ensuring data quality/compliance.
- Evaluate and integrate emerging AI applications (LLMs, machine learning, NLP) to improve research efficiency and business insights.
- Partner with Enterprise Analytics, Sales, and Marketing on brand and sales force KPIs.
- Establish frameworks to improve insight generation, research effectiveness, reporting clarity, and decision making.
- Communicate insights to influence all levels of the organization; lead complex cross-functional initiatives.
Qualifications:
- Bachelor’s degree required; MBA, MS, or related field preferred.
- 10+ years progressive experience in market research or commercial insights in pharma/biotech/healthcare.
- Demonstrated ability to influence senior leaders and translate insights into strategic decisions.
- Strong knowledge of primary/secondary research, forecasting, competitive intelligence, and performance analytics.
- Experience managing external vendors, budgets, and complex cross-functional initiatives.
- Proven executive communication (presentations/storytelling).
Compensation:
- Pay Range: $218,000 USD - $262,000 USD
The Director, Market Research & Insights leads the strategy, development, execution, and communication of market research and insight-generation capabilities to enable customer-centered, evidence-based decision making across the commercial organization.
Responsibilities:
- Develop and lead overall market research & insights strategy aligned to commercial priorities and brand objectives.
- Oversee primary research (HCPs, caregivers, patients, other stakeholders) and secondary research/insight development.
- Define business questions/objectives; ensure appropriate methodology, execution quality, and interpretation; translate findings into recommendations for senior leadership; drive application of insights into commercial strategy.
- Manage external market research/insights vendor partnerships (quality, budget, alignment).
- Partner with Marketing on customer insights, including HCP and Patient Journeys.
- Co-lead Situational Analysis integrating multiple data sources to inform product performance, market trends, and competitive dynamics.
- Apply AI-enabled market research tools and generative AI to enhance qualitative/quantitative pharmaceutical research (insight generation, literature review, survey analysis, reporting) while ensuring data quality/compliance.
- Evaluate and integrate emerging AI applications (LLMs, machine learning, NLP) to improve research efficiency and business insights.
- Partner with Enterprise Analytics, Sales, and Marketing on brand and sales force KPIs.
- Establish frameworks to improve insight generation, research effectiveness, reporting clarity, and decision making.
- Communicate insights to influence all levels of the organization; lead complex cross-functional initiatives.
Qualifications:
- Bachelor’s degree required; MBA, MS, or related field preferred.
- 10+ years progressive experience in market research or commercial insights in pharma/biotech/healthcare.
- Demonstrated ability to influence senior leaders and translate insights into strategic decisions.
- Strong knowledge of primary/secondary research, forecasting, competitive intelligence, and performance analytics.
- Experience managing external vendors, budgets, and complex cross-functional initiatives.
- Proven executive communication (presentations/storytelling).
Compensation:
- Pay Range: $218,000 USD - $262,000 USD