Director, Market Access Strategy, Access Optimization Lead

Role Summary

Director, Market Access Strategy, Access Optimization Lead. Responsible for creating and owning holistic Market Access (MA) strategies and tactics for all payer, institutional, pricing/contracting, patient services and trade/channel segments. Sits on IBCT and influences the market access strategy and execution of the access/launch plan for a new product in GSK’s anti-infective portfolio.

Responsibilities

• Create and own near/mid/long term access strategies for brand and therapeutic areas at channel level, including forecast and Gross-to-Net tradeoffs across pricing, payer, provider, patient access, pharmacy and distribution needs
• Evolve market access strategies by monitoring the access environment and competitive landscape; coordinate cross-functionally for alignment
• Drive cross-functional access strategy synergies with broader brand strategy at IBCT level
• Deliver key access insights to brand leadership and reciprocate brand insights to market access partners
• Own market access component of brand level strategic plans and ops plans, aligning to brand objectives and long-term MA objectives
• Lead MA-focused collaborative efforts with brand, global, finance, and others for launch strategy development
• Partner with Value Evidence & Outcomes (HEOR) and Access Optimization Marketing, Analytics & Strategy to align value proposition and materials with strategies
• Deliver MA needs to business partners to ensure value prop and materials align with brand objectives
• Develop access journey for the brand, including pricing/contracting, channel strategy, payer strategy, patient services, and enterprise strategy
• Create and manage insights-based tactical plans across key customer segments
• Contribute to end-to-end customer facing and multichannel marketing interventions for payers and channel partners
• Collaborate on access and customer materials for field use (patient services, Payers, SGPOs, Population Based Decision Making, etc.)
• Identify brand-specific opportunities and understand competitive access environment
• Support insights development including primary market research for MA strategy and planning
• Monitor syndicated market research and external issues impacting reimbursement and policy
• Support evolution of the payer value proposition across payer segments and long-term evidence generation planning
• Monitor external environment and provide timely communications to stakeholders regarding market events
• Collaborate with cross-functional teams to ensure MA strategy is implemented

Qualifications

• Required: Bachelor’s degree
• Required: 3+ years' experience in market access or comparable pharma area with a focus on access strategy/marketing
• Preferred: Master’s degree
• Preferred: Experience launching a product in Market Access
• Preferred: Experience setting access strategies for health systems
• Preferred: US healthcare strategic/analytic experience; payer landscape and account management
• Preferred: 340B understanding/experience
• Preferred: CMS policy navigation experience
• Preferred: Experience developing payer and segment-specific marketing insights
• Preferred: Experience in specialty, primary care, and/or vaccines
• Preferred: Branded product launch experience
• Preferred: Experience with hub support, pharmacy benefit model, buy-and-bill, specialty pharmacy, and field reimbursement teams
• Preferred: Ability to balance budgets and recommend actions to leadership
• Preferred: Strong data analysis paired with qualitative insights; excellent communication and cross-functional influence
• Preferred: Independent work style with multi-project management ability
• Preferred: Basic corporate finance understanding (gross & net sales, P&L, margins, COGs, working capital)
• Preferred: Experience developing/managing promotional budgets and managing third-party vendors

Skills

• Strategic thinking and market access expertise
• Cross-functional collaboration and stakeholder management
• Data-driven decision making with qualitative insights
• Strong communication and presentation skills
• Project management and prioritization
• Payer, provider, and patient access understanding
• Ability to influence without direct authority

Education

• Bachelor’s degree (required); Master’s degree (preferred)