Director Market Access Strategy, Access Optimization Lead
GSK
August 18, 2026
Remote friendly (Philadelphia, PA)
United States
Market Access
Responsibilities:
- Serve as market access strategy lead for assigned brand(s), owning integrated access strategy across payers, providers, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Act as primary Market Access representative on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into brand strategy, launch plans, lifecycle planning, and performance discussions.
- Develop and own near-, mid-, and long-term market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead brand access perspective within integrated brand plan, annual operating plan, and long-range strategy.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations (value proposition, evidence needs, strategic priorities, tactical plan).
- Partner cross-functionally (pricing/contracting, analytics, HEOR, patient experience, account teams, trade/channel teams) to evaluate investment and GTN/access tradeoffs.
- Lead cross-functional alignment and provide timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, and emerging risks/opportunities.
- Support launch readiness and lifecycle optimization for new brands/indications.
- Inform customer-facing resources, evidence communication, segment strategies, and field guidance.
Basic Qualifications:
- Bachelor’s degree.
- 5+ years relevant experience in pharma/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
- Experience developing and leading market access strategies.
- Experience working with payers, providers, health systems, organized customers, and channel partners.
- Demonstrated ability to lead cross-functional strategy in a matrixed organization.
- Strong strategic thinking, communication, and influencing skills (influence without authority).
Preferred Qualifications:
- Advanced degree (MBA/MPH/MS/PharmD).
- Experience supporting launches/relaunches/new indication launches.
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy.
- Experience with 340B, site-of-care, and provider channel strategy.
- Ability to synthesize quantitative and qualitative insights; make tradeoff decisions across competing initiatives/finite budgets and GTN/access investment considerations.
- Strong executive communication/presentation skills.
- Experience managing agencies, third-party vendors, and strategic projects.
Application Instructions:
- Apply now; share your experience and how you would help more patients access care.
- Serve as market access strategy lead for assigned brand(s), owning integrated access strategy across payers, providers, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Act as primary Market Access representative on the Integrated Brand Commercialization Team (IBCT), embedding access considerations into brand strategy, launch plans, lifecycle planning, and performance discussions.
- Develop and own near-, mid-, and long-term market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead brand access perspective within integrated brand plan, annual operating plan, and long-range strategy.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations (value proposition, evidence needs, strategic priorities, tactical plan).
- Partner cross-functionally (pricing/contracting, analytics, HEOR, patient experience, account teams, trade/channel teams) to evaluate investment and GTN/access tradeoffs.
- Lead cross-functional alignment and provide timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, and emerging risks/opportunities.
- Support launch readiness and lifecycle optimization for new brands/indications.
- Inform customer-facing resources, evidence communication, segment strategies, and field guidance.
Basic Qualifications:
- Bachelor’s degree.
- 5+ years relevant experience in pharma/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
- Experience developing and leading market access strategies.
- Experience working with payers, providers, health systems, organized customers, and channel partners.
- Demonstrated ability to lead cross-functional strategy in a matrixed organization.
- Strong strategic thinking, communication, and influencing skills (influence without authority).
Preferred Qualifications:
- Advanced degree (MBA/MPH/MS/PharmD).
- Experience supporting launches/relaunches/new indication launches.
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy.
- Experience with 340B, site-of-care, and provider channel strategy.
- Ability to synthesize quantitative and qualitative insights; make tradeoff decisions across competing initiatives/finite budgets and GTN/access investment considerations.
- Strong executive communication/presentation skills.
- Experience managing agencies, third-party vendors, and strategic projects.
Application Instructions:
- Apply now; share your experience and how you would help more patients access care.