Director, HIV Franchise Marketing, OLP Peer-to-Peer Strategy – HIV PrEP

Role Summary

Director, HIV Franchise Marketing, OLP Peer-to-Peer Strategy – HIV PrEP at Gilead leads the development and execution of innovative peer-to-peer initiatives that engage healthcare professionals and drive impact across the HIV PrEP Business Unit. This highly visible role influences a $13B HIV Business Unit, shaping strategies that advance education, awareness, and adoption of best practices in patient care. The ideal candidate is a strategic thinker and strong leader with proven capability in speaker bureau management and peer-to-peer content creation, requiring collaboration with diverse internal stakeholders and external opinion leaders.

Responsibilities

• Develop and execute strategic and tactical plans for peer-to-peer programming across virtual and live formats, ensuring alignment with business objectives.
• Translate scientific and clinical insights into actionable commercial strategies and engaging peer-to-peer programs.
• Monitor and evaluate program effectiveness using dashboards and metrics; implement improvements based on outcomes.
• Collaborate cross-functionally with marketing, medical, sales, and field leadership to ensure coordinated execution and maximize impact.
• Navigate internal review processes to ensure all materials comply with regulatory and legal requirements.
• Provide clear, innovative thinking and communication, including designing and delivering presentations for internal and external audiences.
• Manage agency partnerships and budgets to execute strategic and tactical initiatives effectively.
• Track HIV landscape trends to identify insights and opportunities; recommend strategies for opinion leader engagement.
• Contribute to long- and short-term brand strategies for U.S. HIV PrEP BU.

Qualifications

• Required: Bachelor’s Degree and Twelve Years' Experience; OR Master’s Degree and Ten Years' Experience; OR PhD/PharmD and Eight Years' Experience.
• Preferred: Ability to travel up to 30%, domestically to conferences, advisory boards, and agency meetings.
• Preferred: 10 years of experience in Marketing or Medical Affairs within Pharma/Biotech with a BA/BS OR 8 years with MA/MS OR 4 years with PhD.
• Preferred: HIV Therapeutic Area experience strongly preferred.
• Preferred: 5+ years of brand development and marketing preferred or 5+ years in Medical Affairs including advisory boards and HCP education.
• Preferred: Proven track record of marketing fundamentals, including advisory boards, brand plan development and execution, strategy and sales and commercial programs.

Education

• Degree requirements correspond to Basic Qualifications: Bachelor's, Master’s, or PhD/PharmD with corresponding years of experience as listed above.

Skills

• Strategic Leadership & Innovation: Ability to set vision, think strategically, and deliver creative solutions that align with business objectives.
• Project Management Excellence: Planning, prioritization, timeline and budget management, and flawless execution.
• Cross-Functional Collaboration: Partnering with diverse internal teams and external opinion leaders to drive coordinated outcomes.
• Regulatory & Compliance Expertise: Deep understanding of pharmaceutical regulations and ability to navigate review processes effectively.
• Exceptional Communication Skills: Simplifying complex scientific topics and delivering clear, compelling presentations and written content.
• Industry Experience: Track record of success in pharma/biotech marketing or medical affairs within specialty categories.

Additional Requirements

• Travel up to 30% domestically to conferences, advisory boards, and agency meetings.