Director HIV Franchise Community Marketing

Role Summary

As Director HIV Franchise Community Marketing, you will report to the Senior Director of Community and AHCP Marketing and will play a key role in developing the strategy and execution of marketing activities that engage community stakeholders to drive results across the HIV portfolio. You will partner closely with the US Treatment and Prevention marketing teams and Public Affairs and Medical Teams to ensure alignment and coordination of community marketing strategies and tactics.

Responsibilities

• Lead the community engagement tactical plan, aligning and coordinating across the treatment and prevention marketing teams, including key measurement activities to demonstrate impact.
• Oversee development of community resources and programs, including community activation strategies at Prides, Testing Events, Awareness Days, Welcome Back Days, and Community Conferences.
• Lead the strategy and oversee execution of Community Conferences, including leading the cross-functional core team, coordinating with internal operations and logistics, aligning objectives and tactics with cross-functional partners, overseeing conference booths, and ensuring customer engagement strategies are executed for stakeholders and leadership.
• Oversee the development and maintenance of community websites and content hubs.
• Develop digital capabilities to support community engagement, partnering with internal and external partners.
• Partner with Public Affairs to develop and maintain relationships with critical community leaders.
• Lead community market research and Advisory Board plan and implementation.
• Lead marketing agency partners to deliver effective content and tools by guiding content through internal review processes and ensuring material is ready on time.
• Build and maintain a strong foundation of HIV market knowledge and product understanding.

Qualifications

• Required: Bachelor's Degree and Ten Years’ Experience or Masters' Degree and Eight Years’ Experience or PhD and Six Years’ Experience
• Preferred: 10+ years of experience; Bachelor's degree in marketing or related fields is required, and an MBA is desirable; extensive knowledge and experience in pharmaceutical marketing with HIV experience; HIV community experience; prior people management experience; strong strategic thinking, execution, and leadership capabilities; excellent communication and cross-functional collaboration skills; experience translating market research into actionable insights and tactical plans; ability to manage complex budgets and revenue forecasting; proven ability to build external relationships leading to brand advocacy.

Skills

• Strategic thinking and the ability to formulate, develop, and execute marketing strategy.
• Excellent communication, presentation, and influencing skills across all levels.
• Project and budget management with the ability to manage multiple priorities.
• Strong leadership, coaching, and internal consulting capabilities.
• Cross-functional collaboration and relationship-building with internal teams and external partners.
• Ability to translate research findings into actionable insights and tactical plans.

Education

• Bachelor's Degree (Marketing or related field)
• Master's Degree (MBA or related field) preferred
• PhD (optional) with relevant experience