Director, HCP Marketing - US

Role Summary

Director, HCP Marketing - US will lead select HCP-facing strategies and tactics for Arcalyst (rilonacept). The role involves building and executing HCP programs, campaigns, and cross-functional initiatives with high visibility to senior leadership. Based in Lexington, MA with a hybrid schedule (4 days in the office, 1 day remote). Associate Director level consideration may be available depending on experience.

Responsibilities

• Drive and develop specific HCP plans in collaboration with market access, field sales, patient services, commercial operations, insights, and analytics
• Lead projects including HCP Peer-to-Peer strategy & content, Congress strategy and execution planning (booth content, sponsorships, product theaters), HCP digital and NPP strategy/tactics
• Develop successful HCP campaigns that change behavior and improve patient care
• Leverage experience in digital/omnichannel HCP campaigns and CRM strategy
• Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews, and budget adherence
• Drive development and approval of all marketing materials through medical, regulatory, and legal review, and integrate feedback for compliant execution
• Interact with the HCP and medical community and other stakeholders (advocacy organizations) in collaboration with Medical Affairs
• Manage timelines, budgets, and resources to meet commercial and corporate objectives and maintain knowledge of the competitive landscape
• Identify future market dynamics and opportunities to guide the US Strategy

Qualifications

• Required: Bachelor's degree; MBA or advanced degree preferred; 7+ years of experience in biopharmaceutical/pharmaceutical brand marketing with at least 5 years in HCP-focused marketing
• Preferred: Sales and/or sales leadership experience
• Preferred: Rare disease and specialty pharmacy experience
• Demonstrated ability to drive projects to completion independently
• Intense curiosity, collaborative spirit, empathy, and problem-solving mindset
• Solutions-oriented with strong analytical and presentation skills
• Ability to champion change and drive innovative thinking
• Excellent organizational and project-management skills in a fast-paced environment
• Strong commitment to compliance and ethical standards
• Excellent written and verbal communication with all levels of the organization and external customers
• Ability to travel up to 30% of the time, depending on business needs
• Recognition for alignment with company values: Relentless, Patient Focused

Education

• Bachelor's degree required; MBA or advanced degree preferred

Additional Requirements

• Location: Lexington, MA (hybrid schedule: 4 days in office, 1 day remote)