Director, HCP Marketing & Omnichannel, IBRANCE & Next-Gen BC Brands

Role: Lead omnichannel and non-personal promotion (NPP) marketing for Pfizer Oncology, focusing on IBRANCE and future assets like Prifetrastat. Primary objectives include executing digital and omnichannel strategies to support brand lifecycle management, especially during IBRANCE's loss of exclusivity (LOE), and establishing foundational launch tactics for new assets. Responsibilities encompass managing media and agency operations, developing integrated digital campaigns, troubleshooting platform issues, directing creative asset development, and spearheading audience targeting innovations. The role also involves transitioning focus towards NPP planning for upcoming launches, leveraging omnichannel insights to optimize HCP engagement. Qualifications: minimum 7+ years pharma marketing experience (8+ with MS/MBA), with expertise in digital omnichannel strategies, experience in oncology preferred, and proven leadership in matrix environments. Strong project management, strategic thinking, and cross-functional collaboration skills are essential. The position requires a BA/BS (MBA preferred), domestic travel up to 10–15%, and hybrid work arrangements at NY, PA, or IL locations. High-value specifics include a focus on oncology, biologics or targeted therapies, with responsibilities spanning brand management during LOE and launch preparation for new oncology assets in a competitive, digitally-driven landscape.