Director, HCP Marketing & Omnichannel, IBRANCE & Next-Gen BC Brands
Pfizer
September 21, 2026
Full-time
Remote friendly (New York, NY)
Worldwide
Marketing
Role: Lead omnichannel and non-personal promotion (NPP) marketing for Pfizer Oncology, focusing on mature and upcoming breast cancer assets, notably IBRANCE and future launches like Prifetrastat. Objectives include managing digital and media strategies, overseeing platform operations, directing creative development, and building omnichannel infrastructure to support brand lifecycle management and new product launches.
Responsibilities: Own media and agency operations—paid search, social, web analytics, and AI tools—monitor KPIs, and optimize channel performance. Develop integrated media plans, troubleshoot platform issues, and direct creative assets. Drive audience targeting innovation, championing influencer engagement and NPP transformation. As assets approach lifecycle milestones, transition to launching and scaling omnichannel efforts for new products, establishing targeting frameworks and engagement strategies.
Qualifications: Minimum 7+ years pharma marketing experience with a BA or 8+ years with an MS/MBA. Proven expertise in digital omnichannel strategies, cross-functional collaboration, project management, and ambiguity navigation. Strong leadership, communication, and strategic thinking skills required.
Preferred: Oncology experience, in-line and launch marketing, agency management, and platform build-out expertise.
High-Value: Oncology, breast cancer, NPP, digital/omnichannel marketing, product lifecycle management, multi-channel strategy, and cross-functional stakeholder engagement. Location: hybrid in NY, PA, or IL, with up to 15% travel.
Responsibilities: Own media and agency operations—paid search, social, web analytics, and AI tools—monitor KPIs, and optimize channel performance. Develop integrated media plans, troubleshoot platform issues, and direct creative assets. Drive audience targeting innovation, championing influencer engagement and NPP transformation. As assets approach lifecycle milestones, transition to launching and scaling omnichannel efforts for new products, establishing targeting frameworks and engagement strategies.
Qualifications: Minimum 7+ years pharma marketing experience with a BA or 8+ years with an MS/MBA. Proven expertise in digital omnichannel strategies, cross-functional collaboration, project management, and ambiguity navigation. Strong leadership, communication, and strategic thinking skills required.
Preferred: Oncology experience, in-line and launch marketing, agency management, and platform build-out expertise.
High-Value: Oncology, breast cancer, NPP, digital/omnichannel marketing, product lifecycle management, multi-channel strategy, and cross-functional stakeholder engagement. Location: hybrid in NY, PA, or IL, with up to 15% travel.