Director, HCP Marketing - DMD
Dyne Therapeutics
August 30, 2026
On-site
Waltham, MA
Marketing
Role: Director, HCP Marketing - DMD (Waltham, MA)
Primary Responsibilities:
- Own HCP strategy and execution for DMD (pre-launch through launch and beyond); develop and deliver annual HCP plan aligned to Brand Lead/brand strategy.
- Define HCP segmentation and map priority behaviors across adoption stages; create sequenced, channel-optimized engagement strategies.
- Translate clinical data/label into HCP message strategy and content priorities; provide input into evidence generation priorities.
- Own HCP omnichannel engagement strategy (personal and non-personal promotion); partner with omnichannel/analytics teams to execute and optimize.
- Build closed-loop deployment models to test/learn messages and channels; refine journeys based on belief ladder progression.
- Ensure HCP digital engagement creates actionable signals that drive next-best actions with close coordination to field teams.
- Lead cross-functional alignment with Medical/Scientific Affairs, Market Access, Patient Services, Legal/Regulatory/Compliance.
- Provide competitive readiness and scenario planning input to improve HCP performance.
- Lead peer-to-peer education strategy/execution; support field managers for KOL engagement and congress-related activities.
- Own end-to-end commercial congress strategy for priority meetings.
- Partner to translate insights into performance actions; develop high-performing compliant content (including AI-enabled workflows where appropriate).
- Drive PRC execution for HCP materials and ensure regulatory/privacy/company policy compliance.
Experience & Skills Requirements:
- Bachelor’s required; MBA/MPH preferred.
- 10+ years pharma/biotech marketing; 5+ years US HCP Marketing.
- Launch-phase HCP marketing success (specialty/rare disease).
- Neurology/neuromuscular/rare disease/accelerated approval experience strongly preferred.
- Ability to translate complex science into compliant HCP messaging.
- Strategic + hands-on execution; cross-functional leadership in fast-paced environments.
- Strong communication/influence/stakeholder management.
- Entrepreneurial mindset for first-launch environments.
- Early adopter of emerging technologies; comfortable piloting AI solutions.
- Travel up to 30%.
Pay Range: $188,000 - $240,000 USD
Primary Responsibilities:
- Own HCP strategy and execution for DMD (pre-launch through launch and beyond); develop and deliver annual HCP plan aligned to Brand Lead/brand strategy.
- Define HCP segmentation and map priority behaviors across adoption stages; create sequenced, channel-optimized engagement strategies.
- Translate clinical data/label into HCP message strategy and content priorities; provide input into evidence generation priorities.
- Own HCP omnichannel engagement strategy (personal and non-personal promotion); partner with omnichannel/analytics teams to execute and optimize.
- Build closed-loop deployment models to test/learn messages and channels; refine journeys based on belief ladder progression.
- Ensure HCP digital engagement creates actionable signals that drive next-best actions with close coordination to field teams.
- Lead cross-functional alignment with Medical/Scientific Affairs, Market Access, Patient Services, Legal/Regulatory/Compliance.
- Provide competitive readiness and scenario planning input to improve HCP performance.
- Lead peer-to-peer education strategy/execution; support field managers for KOL engagement and congress-related activities.
- Own end-to-end commercial congress strategy for priority meetings.
- Partner to translate insights into performance actions; develop high-performing compliant content (including AI-enabled workflows where appropriate).
- Drive PRC execution for HCP materials and ensure regulatory/privacy/company policy compliance.
Experience & Skills Requirements:
- Bachelor’s required; MBA/MPH preferred.
- 10+ years pharma/biotech marketing; 5+ years US HCP Marketing.
- Launch-phase HCP marketing success (specialty/rare disease).
- Neurology/neuromuscular/rare disease/accelerated approval experience strongly preferred.
- Ability to translate complex science into compliant HCP messaging.
- Strategic + hands-on execution; cross-functional leadership in fast-paced environments.
- Strong communication/influence/stakeholder management.
- Entrepreneurial mindset for first-launch environments.
- Early adopter of emerging technologies; comfortable piloting AI solutions.
- Travel up to 30%.
Pay Range: $188,000 - $240,000 USD