Director, HCP and Consumer Digital Marketing
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Role Summary
The Director, HCP and Consumer Digital Marketing is a pivotal role on the marketing team. This person will shape our online and media presence and drive digital and social media marketing strategies. This position encompasses a wide range of responsibilities, from developing and executing digital marketing strategy and campaigns to analyzing performance metrics and optimizing our online tactics. The Director, HCP and Consumer Marketing will be responsible for developing and executing digital marketing strategies and tactics to drive and advance HCP, consumer, patient and community engagement. This individual will shape our online presence and drive marketing strategies. This position encompasses a wide range of responsibilities, from developing and executing digital marketing campaigns to analyzing performance metrics and optimizing our online strategies.
Responsibilities
- Develop and implement comprehensive consumer/ patient and HCP digital marketing strategies that align with Invivyd’s goals and objectives
- Develop digital strategies, messaging, and content for disease state education for consumers/ patients that deliver against overall business objectives
- Guide and oversee tactical implementation and ongoing optimization of the EUA compliant HCP and consumer/ patient digital plans
- Develop DTC campaigns, including CTV and linear TV tactics
- Oversee HCP and consumer/ patient social media influencer tactics
- Provide agency management, including creative and media agencies
- Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources
- Collaborate with cross-functional teams to create engaging and informative content for various digital platforms
- Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives
Qualifications
- Bachelor’s degree
- Minimum 5 years of pharmaceutical marketing and/or market access experience, preferably in hematology/oncology, infectious disease, transplant, vaccines, rare disease areas
- Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited
- Excellent communication skills both verbal and written
- Strong preference for local candidates as in-office presence of up to 30% is required