Director, Global Strategic Marketing, GU Portfolio Strategy

Role Summary

Director, Global Strategic Marketing, GU Portfolio Strategy, based in Raritan, NJ. Designs and leads executive-level GU global portfolio strategy across Prostate and Bladder Cancer to align with long-term business objectives for early, launch and inline assets. Partners with Global Commercial Strategy, R&D, and regional teams to shape and execute GU Oncology strategy, drive portfolio initiatives, and enhance leadership position and customer experience. Core member of the GCSO GU Oncology Leadership Team; travel up to 25% locally and internationally.

Responsibilities

• Shape and Lead Global GU commercial strategy integration, from bladder and prostate DAS strategies and evolving GU market dynamics, integrating insights and market dynamics to co-create and inform near and long-term decision making, provide broad visibility into long-term oncology implications and inform overall DAS strategy
• Lead broad-based strategic projects for the GU DAS with full accountability for successful project delivery and demonstrated business impact such as co-positioning of multiple assets, innovative go-to-market strategies, customer engagement, internal capability uplift to drive organizational success
• Work independently to oversee multiple projects simultaneously; responsible for contributing to and independently developing business strategies, while working in highly matrixed organization
• Collaboration & Matrix leadership across global and regional cross-functional partners (3M, R&D, NPBD) to ensure one voice in GU strategy development, implement global strategic thinking and navigate ambiguity
• Demonstrate strong external focus by active engagement with key stakeholders including Key Opinion Leaders and Patient Opinion Leaders.

Qualifications

• Required: A minimum of 10 years related experience
• Required: A minimum of 3 years demonstrated in pre-launch & launch activities, in-line marketing, market access, marketing support, or sales management/training experience implementing marketing strategy
• Required: An ability to handle multiple demands and priorities on time, lead teams, gain alignment and drive decision-making
• Required: An ability to shape and drive asset strategy with R&D and cross-functional teams
• Required: Exceptional strategic thinking and analytical skills, ability to master complexity and to integrate insights into strategies and actions
• Required: Demonstrated ability to work cross-functionally and cross-geography
• Required: Proven track record of exceptional team & cross functional leadership
• Required: Strong executive, verbal and written communication skills are required, along with demonstrated presentation skills
• Preferred: Prior Oncology/GU experience or scientific background
• Preferred: Senior brand responsibility, product launch, experience in working with global or multi-cultural teams and a strong understanding of pharmaceutical development
• Preferred: Significant international experience; specifically, previous working experience with different geographies; working knowledge of differing reimbursement markets

Skills

• Required: Brand Marketing
• Required: Brand Positioning Strategy
• Required: Business Alignment
• Required: Business Storytelling
• Required: Business Valuations
• Required: Consulting
• Required: Critical Thinking
• Required: Cross-Functional Collaboration
• Required: Customer Intelligence
• Required: Data Analysis
• Required: Data-Driven Decision Making
• Required: Digital Strategy
• Required: Execution Focus
• Required: Financial Analysis
• Required: Go-to-Market Strategies
• Required: Industry Analysis
• Required: Market Research
• Required: Negotiation
• Required: Problem Solving
• Required: Product Development Lifecycle
• Required: Product Portfolio Management
• Required: Product Strategies
• Required: Program Management
• Required: Strategic Thinking

Education

• A minimum of a bachelor’s degree is required.

Additional Requirements

• 25% domestic and international travel required