Director, Global Marketing Qfitlia

Role Summary

Director, Global Marketing Qfitlia will lead the global Stakeholder Engagement and Education Strategy to support the best-in-class launch of Qfitlia. The role will develop and execute integrated educational strategies, peer-to-peer programming and tactics to accelerate adoption, and implement global opinion leader strategies across functions and countries. The position will drive insight generation and coordinate with cross-functional partners, including leading global Qfitlia advisory board development and execution. Based in Cambridge, MA, the role reports to the Global Brand Lead.

Responsibilities

• Education Strategy & Content: Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Qfitlia and amplify real-world clinical experience.
• Design innovative peer-to-peer educational formats, including case-based learning and interactive workshops to support clinical decision-making and knowledge exchange.
• Partner with the HCP Marketing Lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry-leading educational programs.
• HCP Engagement & KOL Strategy: Partner with cross-functional and affiliate teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
• Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses and other comprehensive care team members.

• Congress & Scientific Exchange: Lead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops.
• Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues.

• HCP, Patient and Device Marketing: Lead development of patient-directed materials with a focus on ex-US markets; serve as key business partner for initiatives with public affairs.
• Partner closely with the HCP Marketing Lead on the execution of the HCP core campaign, materials, and programs.
• In collaboration with device team, drive device messaging creation, training and pull-through.

• Insights & Market Research: Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions.
• Serve as the marketing liaison with cross-functional partners to generate actionable insights from market research and competitive intelligence.

Qualifications

• Bachelor’s degree and 8+ years or Advanced degree (pharmD) with 4+ years of experience in roles supporting pharmaceutical/vaccine products.
• Strong scientific acumen with ability to engage effectively with medical experts and KOLs.
• Proven track record in content development for health care providers.
• Demonstrated ability to understand and anticipate customer needs.
• Demonstrated success working collaboratively across functions, cultures, and countries.
• Experience managing an advertising agency and related budgets.
• Excellent organizational, interpersonal, and communication skills.
• Strategic thinking and prioritizing capacity; strong project management skills.
• Ability to cooperate transversally; customer focus; results driven with strong influencer skills.
• Team-oriented with clear and concise communication skills.