Director, Global Marketing Qfitlia

Role Summary

The Director, Global Marketing Qfitlia will lead the global Stakeholder Engagement and Education Strategy to support a best-in-class launch of Qfitlia. The role is responsible for developing and executing integrated educational strategies, peer-to-peer programming, and tactics to accelerate adoption; implementing global opinion leader strategy; coordinating with cross-functional teams and countries to ensure coordinated engagement planning; and driving insight generation, including leading global advisory board development. This role requires exceptional cross-functional leadership, working directly with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts. Based in Cambridge, MA, the role reports to the Global Brand Lead.

Responsibilities

• Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Qfitlia and amplify real-world clinical experience.
• Design innovative peer-to-peer educational formats, including case-based learning and interactive workshops to support clinical decision-making and knowledge exchange.
• Partner with the HCP Marketing Lead to ensure educational content and promotional messaging are strategically aligned, while managing agencies/vendors to execute industry-leading educational programs.
• Lead global HCP Engagement & KOL strategy by identifying, mapping, and engaging key opinion leaders to build a robust network of expert educators and advocates.
• Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses, and other care team members.
• Lead planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops.
• Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues.
• Lead development of patient-directed materials with a focus on ex-US markets and serve as a key business partner for initiatives with public affairs.
• Partner closely with the HCP Marketing Lead on the execution of the HCP core campaign, materials, and programs.
• In collaboration with the device team, drive device messaging creation, training and pull-through.
• Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions.
• Serve as the marketing liaison with cross-functional partners to generate actionable insights from market research and competitive intelligence.

Qualifications

• Bachelor’s degree and 8+ years or Advanced degree (PharmD) with 4+ years of experience in roles supporting pharmaceutical/vaccine products.
• Strong scientific acumen with ability to engage effectively with medical experts and KOLs.
• Proven track record in content development for healthcare providers.
• Demonstrated ability to understand and anticipate customer needs.
• Demonstrated success working collaboratively across functions, cultures, and countries.
• Experience managing an advertising agency and related budgets.
• Excellent organizational, interpersonal, and communication skills.
• Strategic thinking and prioritization capability.
• Strong project management skills and the ability to collaborate across functions and geographies.
• Customer-focused with a results-driven mindset and strong influencing abilities.
• Team-oriented with clear and concise communication.

Skills

• Cross-functional leadership and collaboration across countries.
• Stakeholder engagement and education strategy development.
• KOL identification, mapping, and engagement planning.
• Advisory board governance and actionable insights extraction.
• Content development for healthcare providers and educational program management.
• Agency/vendor management and budget oversight.
• Strategic planning and execution with strong communication skills.

Education

• Bachelor’s degree required; advanced degree (PharmD) with relevant experience is acceptable.