Director, Global Market Research

Role Summary

The Director, Global Market Research in New Jersey, US will help establish BioNTech’s global commercial market research capabilities for its multiple upcoming oncology launches. This role will be part of a high-performing team with visibility to senior leadership.

Responsibilities

• Design and conduct qualitative and quantitative primary market research to generate insights about market sizing, patient demographics, patient journey, treatment patterns, unmet medical needs, future treatment options, prescriber preferences / behaviors / motivations, product demand, buying process, competitors' strategies/activities, reactions of target audiences to new products, effects of promotional efforts in key Global markets
• Support development of market research best practices, annual market research strategy, plan, roadmap, budget, operating model, communication model
• Design innovative ways of conducting and delivering market research in an extremely fast-paced budget-constrained environment
• Establish as Subject Matter Expert in Oncology and Infectious Diseases
• Perform secondary market research from syndicated sources for pipeline products
• Work closely with Global marketing, Global market access, Global forecasting, Global data analytics & AI, US and other affiliate market research teams
• Communicate market research insights effectively to senior leadership to drive strategic decisions

Qualifications

• Required: Experience working in innovative ways in extremely fast-paced budget-constrained biotech environment
• Required: 10+ years of commercial market research and related experience in biopharma or agency
• Required: 5+ years of Global Oncology commercial market research experience
• Required: Knowledge of strengths and weaknesses of multiple Global market research vendors
• Required: Deep expertise in multiple Oncology markets
• Required: Experience working closely with commercial teams