Director – Global Digital Strategy & Capabilities, International

Role Summary

This is a pivotal opportunity to join BioMarin's Global Digital Strategy and Operations team as the Director of Global Digital Strategy & Capabilities. This individual will embed digital strategy across our Global brands, focusing on the International Business Unit. This role will be critical in strengthening our global brand presence and digital capabilities, ensuring a holistic and integrated approach to customer engagement that seamlessly aligns with both brand strategy and broader global digital transformation initiatives.

Responsibilities

• Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives, brand priorities, and evolving customer journeys.
• Be a trusted and respected partner across the International teams, providing guidance on digital strategy, implementation & measurement, adding value to both strategic and tactical brand planning.
• Translate marketing strategy and content insights into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools.
• Serve as the global digital subject matter expert and key point of contact within the International BU across internal and external stakeholders.
• Lead customer and patient-centric omnichannel planning, customer journey design, and measurement frameworks, integrated into the yearly brand planning process.
• Integrate digital insights and data to define omnichannel customer segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives
• Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
• Manage media spend, AOR and media partner relationships, define and manage ways of working between BioMarin and agencies + media partners
• Embed standards and industry best practices in digital initiatives and customer journey management.

Responsibilities

• Embed key core global digital capabilities & best practices for the International roadmap, including CRM, CMS, CDP, marketing automation, Customer 360, Marketing Mix Modeling (MMX) and digital governance frameworks.
• Advocate digital literacy and capabilities building within the brand teams, supporting the Global Digital Center of Excellence (COE).
• Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation.
• Advance digital maturity for BUs by championing new capabilities, governance standardization, and best practices in omnichannel execution.
• Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.

Responsibilities

• Establish and maintain global standards for digital strategy execution and measurement across channels (ex: web, campaign, social, etc) and digital capabilities
• Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI.
• Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives.

Responsibilities

• Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital and omnichannel initiatives across both field and marketing channels.
• Support the Senior Director to build robust, scalable digital playbooks, measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights.
• Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes.
• Provide executive-level performance reporting and storytelling to inform decision-making and highlight business impact.
• Develop and manage digital budgets, digital investments, ensuring resource efficiency and maximum return on investment.
• Drive roadmap and schedule for enabling Marketing Mix Modeling capabilities to the BU’s to inform brand & tactical planning, resource allocation and budget optimization

Qualifications

• Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution.
• Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance.
• Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies.
• Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics.
• Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment.
• Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred
• Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments.
• Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment.
• Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges.
• Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer and patient centricity, and operational excellence.
• Familiarity with modern digital technologies and platforms (e.g., CRM/CLM, CMS, Marketing automation, digital performance measurement tools, cloud solutions).
• Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement.
• Experience with digital transformation and change management in mid-size, matrixed organizations.
• Strategic thinker with a results-driven mindset and a passion for digital innovation.
• Familiarity with industry best practices and benchmarks for customer orchestration and experience design.
• Ability to travel 10% of time (domestic and international)