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Director, Global Commercial, Sonrotoclax

BeOne Medicines
Full-time
Remote friendly (United States)
United States
$183,400 - $243,400 USD yearly
Marketing

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Role Summary

Director, Global Commercial, Sonrotoclax. Lead global initiatives related to professional promotion, omnichannel planning, competitive readiness, and market research for the Sonrotoclax brand. Focus on building promotional strategies, campaign execution, and insight generation to prepare for competitive market dynamics. Work with global and local cross-functional teams and report to the Executive Director, Global Commercial Lead, Sonrotoclax.

Responsibilities

  • Develop and lead global professional promotional strategy for Sonrotoclax, in alignment with brand positioning and cross-functional objectives.
  • Serve as global omnichannel lead, shaping the vision and pull-through of multichannel customer engagement tactics.
  • Collaborate with local markets to align on core campaign content, digital execution, and promotional pull-through.
  • Lead global cross-functional competitive readiness workstreams to identify, evaluate, and prepare for key competitive events and market dynamics.
  • Partner with Medical Affairs, Regulatory, Access, and marketing teams to craft responsive and proactive competitive messaging and materials.
  • Collaborate with global and local congress leads to ensure consistent, compliant, and impactful representation of Sonrotoclax at key conferences.
  • Lead and manage global market research efforts to inform commercial strategy, positioning, messaging, and decision-making across key indications.
  • Act as a liaison for insight generation, consolidating feedback across global teams and tracking shifts in the market landscape.
  • Collaborate closely with other GCSO team members focused on launch strategy, operations, and communications.
  • Partner with local marketing teams to support implementation of global promotional and competitive readiness strategies.
  • This position does not have direct reports, but will require strong leadership of agency partners and cross-functional teams.

Qualifications

  • BA/BS with 10+ years of marketing experience or MA/MS/MBA with 7+ years of marketing experience or PhD/PharmD with 5+ years of marketing experience.
  • 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience.
  • Experience in global or regional markets (US, EU, or China) and launch environments is strongly preferred.
  • Background in hematology or highly competitive therapeutic categories is preferred.
  • Demonstrated ability to lead without authority and influence cross-functional teams.
  • Strong experience with omnichannel marketing and data-driven campaign execution.
  • Prior success in competitive preparedness and market-shaping initiatives.
  • Skilled in integrating insights from customer research, analytics, and field feedback.
  • Excellent communication skills.

Skills

  • Omnichannel marketing
  • Global promotional strategy
  • Market research and insight generation
  • Cross-functional collaboration
  • Agency and vendor management
  • Competitive readiness and messaging
  • Data-driven decision making

Education

  • PhD, PharmD, MA/MS, MBA preferred; BA/BS required

Additional Requirements

  • PC, including MS Office Suite, MS Teams
  • Travel: Approximately 20%, including international travel
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