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Director, Global Commercial Digital

BioNTech SE
Full-time
Remote friendly (Berkeley Heights, NJ)
United States
$190,000 - $250,000 USD yearly
Marketing

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Role Summary

The Director, Global Commercial Digital will be responsible for leading the strategic vision, design, rollout, and continuous optimization of digital initiatives across global markets in the commercial organization. This individual will act as the primary business owner for digital transformation initiatives, ensuring alignment with enterprise goals, while balancing global consistency and local market needs. The role involves high visibility with senior leadership and requires close collaboration with regional and functional stakeholders.

Responsibilities

  • Act as global business owner for digital platforms
  • Define global digital strategy, roadmap, and governance for commercialization
  • Subject matter expert in emerging digital trends, platforms, and tools in commercial pharma
  • Translate global and local business objectives into actionable digital programs and measurable outcomes
  • Lead the design and development of new digital capabilities in partnership with IT and regional teams
  • Drive rollout and adoption across regions, partnering with local business owners to ensure alignment with local needs and regulations
  • Establish and monitor KPIs, dashboards, and reporting frameworks for digital initiatives
  • Communicate business impact of digital programs to senior leadership
  • Ensure compliance with GxP, FDA, EMA digital regulations

Requirements

  • 8+ years of experience in pharma commercial digital product ownership or transformation roles
  • Demonstrated experience managing and optimizing commercial digital platforms, including but not limited to: Customer engagement (Veeva Vault CRM), campaign management, branded and unbranded websites, MLR / promotional asset management (PromoMats). Strong knowledge of systems integration and analytics tools
  • Proven experience in leading global/multi-region digital initiatives
  • Experience working with senior stakeholders, with ability to influence at executive level
  • Demonstrated success in change management and driving adoption across diverse geographies
  • Excellent communication, leadership, and stakeholder management skills
  • Bachelor's degree in business, Information Systems, or related field; advanced degree preferred
  • Strong program/project management background with ability to manage complex cross-functional initiatives
  • Familiarity with compliance, governance, and data protection in digital ecosystems

Education

  • Bachelor's degree in business, Information Systems, or related field; advanced degree preferred
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