Director, ELEVIDYS Patient Marketing

Role Summary

Director, ELEVIDYS Patient Marketing. Reports to the Executive Director of ELEVIDYS Brand Lead and supports the development and implementation of key patient brand strategies and initiatives in the US Market to optimize the commercial success of Sarepta’s first DMD gene therapy asset, including evolution of branded promotional materials. Responsible for managing media strategy and execution, including development of branded social media channels, and collaboration across Medical Affairs, Patient Affairs, Sales, Regulatory, Market Research, Commercial Operations, Legal, and commercial leadership.

Responsibilities

• Develop, create and implement branded promotional materials for patients including branded social and paid media advertising
• Support the evolution and execution of a Patient marketing strategy
• Enhance patient initiatives such as branded social media, patient ambassador program, and patient storytelling to activate the DMD patient community
• Collaborate with Opinion Leader Programming and Sales to integrate KOL insights into brand strategies and initiatives
• Understand market and disease dynamics to inform strategic recommendations
• Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
• Manage all partnerships with vendors/agencies effectively
• Represent marketing function as the PRC reviewer for all promotional material

Qualifications

• BA/BS degree in business, marketing, science or related field required
• Minimum of 10 years of pharmaceutical/biotech experience with at least 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels
• Experience representing the commercial perspective during regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills
• Excellent organizational skills and ability to multi-task in a fast-paced environment
• Excellent communication skills and ability to influence across multiple functions
• Enthusiasm, confidence, ability to handle multiple tasks, problem solving, comfort in ambiguity, and prioritization skills

Skills

• Brand marketing
• Strategic planning
• Cross-functional collaboration
• Vendor/agency management
• KOL engagement
• Social and paid media management
• Market research interpretation

Education

• BA/BS degree in business, marketing, science or related field

Additional Requirements

• Hybrid work arrangement; on-site in the United States and/or attendance at company-sponsored events as needed
• Candidates must be authorized to work in the U.S.
• Eligible for equal opportunity employer status and e-Verify