Director, ELEVIDYS Patient Marketing

Role Summary

Director of ELEVIDYS Patient Marketing, reporting to the Executive Director of ELEVIDYS Brand Lead, responsible for developing and implementing key patient brand strategies and initiatives in the US market to optimize the commercial success of Sarepta’s first DMD gene therapy asset, including evolution of branded promotional materials. Manages media strategy and branded social channels, and collaborates with cross-functional groups across the organization.

Responsibilities

• Develop, create and implement branded promotional materials for patients inclusive of branded social and paid media advertising
• Support the evolution and execution of a Patient marketing strategy
• Enhance current patient initiatives such as branded social media, patient ambassador program, patient storytelling, etc., to help activate the DMD patient
• Collaborate with Opinion Leader Programming and Sales to integrate KOL insights into brand strategics and initiatives
• Understand market and disease dynamics to inform strategic recommendations
• Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
• Manage all partnerships with vendors/agencies successfully and effectively
• Represent marketing function as the PRC reviewer for all promotional material

Qualifications

• BA/BS degree in business, marketing, science or related field required
• Minimum of 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Excellent communication skills and ability to influence across multiple functions
• Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives

Skills

• Brand marketing
• Patient marketing strategy
• Media planning and social/paid media
• Cross-functional collaboration
• Vendor/agency management
• KOL engagement

Education

• Bachelor‚Äôs degree in business, marketing, science, or related field

Additional Requirements

• Hybrid work arrangement; must be able to work on-site at Sarepta facilities in the United States and attend in-person events as needed
• Candidates must be authorized to work in the U.S.