Director, Direct-to-Patient Marketing

Role Summary

Direct-to-Patient Marketing Director responsible for leading the launch of a new HIV therapy and shaping multi-channel, patient-centric marketing strategies. You will report to the Senior Director, DTP Marketing and work with cross-functional teams to bring this transformative treatment to people living with HIV. The role emphasizes culturally competent messaging, patient activation, and data-driven optimization of marketing impact.

Responsibilities

• Supports development of the DTP strategy, launch planning, and the annual patient marketing tactical plan.
• Develops targeted patient marketing campaigns and media plans across channels including print, digital, social, out-of-home, point of care, and television.
• Generates and utilizes market research insights to enhance and refine promotional strategies and tactics.
• Creates culturally competent patient materials and collaborates with community partners and cross-functional teams to amplify the patient voice.
• Identifies opportunities to pilot new ideas to reach and engage people living with HIV in innovative ways that drive business results.
• Defines and tracks marketing KPIs, using data to drive continuous improvement and performance optimization.
• Contributes to the HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies.
• Manages agency relationships and budgets, ensuring high-quality output and fiscal discipline.
• Collaborates closely with Regulatory, Legal, and Medical Affairs on the review and approval of promotional materials.
• Ensures compliance with all relevant laws, regulations, and policies.

Qualifications

• Required: Bachelor's degree with at least 12 years of marketing experience, or Master's degree or PhD with at least 10 years of marketing experience.
• Preferred: MBA with 10+ years pharma/biotech marketing experience.
• Preferred: Product launch experience.
• Preferred: Demonstrated excellence in project management, including prioritization and execution.
• Preferred: Thrives in a fast-paced, dynamic environment.
• Preferred: Listens carefully to other points of view and can adapt style and content based on audiences.

Skills

• Proven track record of developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients.
• Expertise in communication planning and patient activation.
• Ability to conceive, develop and implement multi-dimensional marketing and business plans.
• Pren proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution.
• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials.
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking.

Additional Requirements

• Travel up to 15-20% of time.