Director, Digital and Media Analytics & Optimization

Role Summary

Director of Digital and Media Analytics & Optimization responsible for leading measurement, reporting, and performance optimization for pharmaceutical media investments. Bridges marketing, data science, agencies, and brand teams to drive measurable business impact while complying with industry regulations.

Responsibilities

• Develop and oversee the media measurement framework across all channels, including digital, TV, print, and more.
• Define KPIs, dashboards, and attribution methodologies tailored to pharma-specific needs.
• Partner with data science teams on advanced modeling, including Marketing Mix Modeling and Multi-Touch Attribution.
• Shape media selection with robust KPIs, targeting, and content effectiveness measures.
• Translate insights into actionable recommendations to maximize ROI and optimize budget allocation.
• Lead test-and-learn agendas, including creative testing and channel mix experiments.
• Provide guidance on personalization and digital-first initiatives in a regulated environment.
• Collaborate with brand marketers, media agencies, and cross-functional teams to ensure alignment.
• Advise senior executives on media performance and future opportunities.
• Build strong relationships with external partners, including media publishers and technology platforms.
• Ensure analytics practices comply with pharma regulations such as FDA and HIPAA.
• Establish best practices for data quality and secure use of patient and HCP data.

Qualifications

• Required: 10+ years of experience in media analytics, marketing science, or digital marketing.
• Required: At least 5 years of experience in the pharmaceutical or healthcare industry.
• Required: Proven track record of leading media measurement and optimization at scale.
• Required: Strong expertise in media mix modeling, attribution, and test design.
• Required: Proficiency in analytics platforms like Google Marketing Platform and Adobe.
• Required: Exceptional communication skills for distilling complex analytics into insights.
• Required: Experience managing agencies, vendors, and cross-functional teams.
• Preferred: Advanced degree in Analytics, Marketing, Business, Statistics, or related field.
• Preferred: Experience with platforms such as Veeva, IQVIA, Crossix, Symphony.
• Preferred: Strong leadership skills with the ability to act as a thought leader.
• Preferred: Knowledge of pharma regulations and compliance practices.
• Preferred: Agency experience in Media Analytics.

Skills

• Media analytics
• Marketing science
• Digital marketing
• Marketing mix modeling
• Attribution
• Test design
• Data visualization
• Stakeholder management

Education

• Advanced degree in Analytics, Marketing, Business, Statistics, or related field (preferred).

Additional Requirements

• Travel or physical demands not listed as essential.