Director, Cross-Channel Engagement

Role Summary

Director, Cross-Channel Engagement. You will shape how content is planned, produced, and activated across channels, working in close partnership with U.S. Brand teams and cross-functional partners to drive more consistent, efficient, and impactful content delivery.

Responsibilities

• Work closely with a priority brand marketing team to drive coordinated execution of cross-channel content deployment strategies in collaboration with Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners.
• Drive operational excellence and process improvements across the content production and deployment workflow (briefing, production, tagging, trafficking, measurement, etc.).
• Lead weekly pod interactions across GCC channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit.
• Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves.
• Share channel-specific best practices and toolkits to enable Brand team execution at scale.
• Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.
• Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum.
• Monitor and keep pace with the latest industry content innovations and recommended practices.
• Partner with Commercial Data & Analytics to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency.
• Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow.

Qualifications

Required:
• Doctorate degree and 4 years of marketing, content strategy, or engagement operations experience
• OR Master’s degree and 7 years of marketing, content strategy, or engagement operations experience
• OR Bachelor’s degree and 9 years of marketing, content strategy, or engagement operations experience

Preferred:
• 10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement
• Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
• Strong project and collaborator management skills with a record of successful cross-functional collaboration
• Experience developing and optimizing executional playbooks, templates, and SOPs
• Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
• Proven ability to translate strategy into action through detailed implementation plans
• Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
• Exceptional communication skills—both written and verbal—to influence across levels
• Experience working with agencies, operations teams, and brand teams in matrixed environments
• Comfortable navigating ambiguity and leading change in evolving marketing environments
• Familiarity with life sciences or regulated industries strongly preferred