Director, B2B Strategy and Solutions, Rare Disease

Role Summary

Director, B2B Strategy & Solutions, Rare Disease. Location: Cambridge, MA (hybrid presence in the Cambridge office ~3 days/week). You are an experienced strategic marketer who thrives in a competitive environment to maximize patient impact and brand/portfolio potential by creating customer strategies and solutions. By integrating deep customer insights from internal and external sources, you craft B2B value propositions that deliver brand objectives and meet customer needs across strategic priorities in health systems. You collaborate across cross-functional teams to bring together capabilities across medical, health information technology, marketing, market access, patient advocacy and third-party vendors.

Responsibilities

• Strategy & Core Team Governance: Run the “Health Systems Solutions” core team with cross-functional leadership to ensure collaboration and tactical pull-through with the field
• Liaison to portfolio marketing and medical teams to ensure collaboration and tactical pull-through with the field
• Collaborate with Business Operations and Services (analytics, training, market research) to define business priorities and support needed
• Lead market research strategy and execution for health systems and channel partners
• EHR Expertise for Content Development and Training: Train field teams for health system executive engagement and EHR solutions
• Create content, including tailored pitch decks, that resonate with executive-level leaders at key customer accounts (e.g., health systems and federal customers)
• Customer-Facing Role for Account Pilots: Consult field teams at start-up account pilots to stand up governance and partnership agreements
• Lead solutions team covering personal promotion, non-personal promotion, and B2B solutions

Qualifications

• Required: 10+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles, with 3+ years of marketing experience
• Required: Experience working with large, organized customers (health systems, medical groups, IDNs, GPOs, etc.)
• Required: Experience building B2B solutions
• Required: Bachelor’s degree; advanced degree (MBA, PharmD, etc.) preferred
• Preferred: Experience with Rare Diseases
• Preferred: Experience working with partners such as ACHE and Becker’s Healthcare
• Preferred: Previous experience at EHR-solution vendor companies

Education

• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred