Director, Adcetris HCP and Lifecycle Strategy Lead

Role Summary

The Adcetris HCP and Lifecycle Strategy Lead will join Pfizer's US Oncology marketing team to drive lifecycle management strategies for Adcetris. This senior role oversees end-to-end HCP marketing strategy across marketing verticals, including messaging, segmentation, and investments, with responsibility for promo, P2P, and omnichannel HCP marketing to ensure strategic alignment. The role requires senior marketing expertise with US experience, strong strategic and analytical thinking, creativity, and a proven track record of leadership in cross-functional environments. The position reports to the Senior Director, US Adcetris Marketing Team Lead within US Oncology.

Responsibilities

• Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment.
• Lead Adcetris campaign and core messaging development, as well as Adcetris evolution, depending on changing market / competitor dynamics.
• Provide day-to-day oversight of the HCP marketing activities across 3 other Adcetris HCP marketers and MRPs / Fellows when there is one assigned to Adcetris, mentoring and helping to develop teammates across the HCP marketing team.
• Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution.
• Lead field-force related deployment decisions in partnership with sales leadership, area sales managers and SEM, including targeting and segmentation for Adcetris, dashboards, and insights tools.
• Work with Adcetris CD30 Testing Lead to pull-through relevant HCP tactics and training for the field force.
• Work with Adcetris Key Accounts Marketer on GPO promotional strategy and tactics.
• Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data.
• Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions.
• Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through.
• Guide end‑to‑end strategic development of sales force training materials and programs in collaboration with the sales training team.

• Across Brand Activities: Responsible for Marketing Manager review of HCP tactics; ensure quality of pieces and adherence to RC norms.
• Across Brand Activities: Ensure ongoing content maintenance requests are reviewed and addressed in a timely manner (e.g. label updates, piece expirations).
• Across Brand Activities: Lead HCP-level analytics and insights, including tracking and monitoring Adcetris KPIs and market research.

• Lifecycle Management Strategies: Lead US lifecycle management and GTN strategy in partnership with Data Science, Market Research, Contracting, Account Marketing, and Sales to optimize brand performance.
• Lifecycle Management Strategies: Identify community‑focused contracting and promotional opportunities to expand access and drive uptake across priority indications.
• Lifecycle Management Strategies: Partner with field teams to build effective contract pull‑through plans, including messaging, segmentation, and performance monitoring.
• Lifecycle Management Strategies: Co‑create GTN and lifecycle KPI dashboards to guide data‑driven decision‑making and forecast revenue impact.

Qualifications

• Required: BA or BS; 8+ years of pharma experience.
• Required: Substantial commercial and execution experience, as well as project and cross-functional team management skills.
• Required: Comfort with ambiguity, and complex “white space” environments.
• Required: Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork.
• Required: Pharma Industry and Oncology Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas.
• Required: Research & Analytics: Demonstrates understanding of analytic tool/methods, ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy, planning and execution.
• Required: Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownership.
• Required: Influencing & Communications: Clearly articulates business direction and priorities, expectations, and action plans; effectively communicates, actively listens with the other’s frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level, and to external audiences.
• Required: Prioritization: Ability to prioritize asset/assets priorities, value drivers, and resource allocation required to optimize growth.
• Required: Demonstrated matrixed leadership.
• Required: Agility: builds broad accountability, trusts and empowers and adapts own style to fit needs of the situation and individual.
• Required: Encourages experimentation: uses test, learn, adapt and iterate to improve outcomes. Insists upon sharing and cross-pollination of ideas.
• Required: Openness and inclusiveness: Engage easily across all levels, actions demonstrate that he/she seeks out and values diverse perspectives, and withholds own judgement to create open environment.
• Required: Transparency and communication: Give real time feedback and practices straight talk.
• Required: Uses influence: understands role/ position in the wider context; involves colleagues to set joint goals and share lessons learned.
• Preferred: MBA/MS with 7+ years of experience; OR PhD or JD with 5+ year of experience.
• Preferred: Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Skills

• Strategic thinking and leadership
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and analytics
• Budget management and agency/vendor relationships
• Strong written and verbal communication and presentation skills
• Market research and customer insights
• Project and program management

• Preferred: MBA/MS with 7+ years of experience; OR PhD or JD with 5+ year of experience.

Additional Requirements

• Strong analytical and mathematical skills.
• Proficiency in Outlook, Excel, and PowerPoint.
• Willingness to travel up to 30%.