Direct-to-Consumer Marketing Manager - HIV Prevention

Direct-to-Consumer (DTC) Marketing Manager, HIV Prevention

Responsibilities:
- Lead direct-to-consumer marketing activities including branded and unbranded social, influencer, audio, and print execution
- Lead experiential activations for the unbranded campaign
- Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and US marketplace trends to help develop and deploy strategic marketing campaigns and materials
- Assist in evolving digital content to reach patients
- Foster collaborative relationships across brand and cross-functional teams; build alliances
- Manage projects through promotional review and the Copy Approval system
- Manage agency partners: develop creative and tactical plans, evaluate/set budgets, establish timelines, and ensure on-time delivery
- Develop effective internal/external stakeholder relationships grounded in trust
- Develop KPIs, track performance, and optimize marketing programs
- Lead internal cross-functional teams (e.g., Copy Approval, external partners, project teams) to drive business results

Required Qualifications:
- Bachelor’s degree
- 4+ years of US-based pharmaceutical industry experience in marketing and/or commercial roles
- Experience working with and managing external agencies
- Experience creating product messaging and developing tactics
- Experience navigating Copy Approval/Promotional Review Team (PRT) process and promotional review

Preferred Qualifications:
- Graduate degree (e.g., MBA) or related field
- Prior PrEP or HIV market experience
- Experience in matrix team environments
- Media planning knowledge across multiple channels
- Project management and analytical skills
- Ability to work independently with minimal direction

Skills: Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Onsite: Employees need to be onsite 2 days in a week.