Digital Media Analytics, Associate Director - Kidney Business Unit
Vertex Pharmaceuticals
August 30, 2026
Remote friendly (Boston, MA)
United States
Marketing
Responsibilities
- First 90 Days: Assess current media plans and measurement frameworks; establish credibility with marketing/brand teams; lead oversight and performance of external digital media analytics agencies.
- Day-to-Day: Partner with marketing and media agencies to optimize paid media across SEM, social, display (programmatic; endemic and non-endemic), and online video (OLV); manage and elevate external digital media analytics agencies; analyze campaign performance using Crossix, IQVIA, Clean Room, PowerBI, and Marketing Mix; translate reach, frequency, cost-per-acquisition, and audience quality into recommendations; collaborate with Omnichannel Analytics, Brand Analytics, and Market Research.
Qualifications / Required Skills
- 5+ years optimizing digital media budgets and publisher performance (reach, frequency, CPA, audience quality).
- Deep experience acquiring and measuring HCP and patient audiences via paid digital channels.
- Proven experience managing digital media agencies (pressure-test, accountability, performance improvement).
- Pharma or biotech background required; knowledge of healthcare marketing constraints and compliance.
- Experience with healthcare advertising publishers/platforms (endemic and non-endemic).
- Ability to translate complex analytics into clear marketing recommendations; proven trust-building as a strategic advisor.
Preferred / What Would Make You Stronger
- SQL, R, Python (or similar); Snowflake or cloud data warehouse experience; pharma launch experience; advanced measurement (Clean Room, Marketing Mix, Test & Control, attribution).
Education / Experience
- Bachelor’s degree required; 8+ years qualified experience, including 5+ years in digital media analytics within pharma/biotech.
Benefits / Compensation (if included)
- Pay range: $157,800–$236,600; eligible for annual bonus and annual equity awards.
Location / Work Model
- Boston area; hybrid work with in-office collaboration required.
- First 90 Days: Assess current media plans and measurement frameworks; establish credibility with marketing/brand teams; lead oversight and performance of external digital media analytics agencies.
- Day-to-Day: Partner with marketing and media agencies to optimize paid media across SEM, social, display (programmatic; endemic and non-endemic), and online video (OLV); manage and elevate external digital media analytics agencies; analyze campaign performance using Crossix, IQVIA, Clean Room, PowerBI, and Marketing Mix; translate reach, frequency, cost-per-acquisition, and audience quality into recommendations; collaborate with Omnichannel Analytics, Brand Analytics, and Market Research.
Qualifications / Required Skills
- 5+ years optimizing digital media budgets and publisher performance (reach, frequency, CPA, audience quality).
- Deep experience acquiring and measuring HCP and patient audiences via paid digital channels.
- Proven experience managing digital media agencies (pressure-test, accountability, performance improvement).
- Pharma or biotech background required; knowledge of healthcare marketing constraints and compliance.
- Experience with healthcare advertising publishers/platforms (endemic and non-endemic).
- Ability to translate complex analytics into clear marketing recommendations; proven trust-building as a strategic advisor.
Preferred / What Would Make You Stronger
- SQL, R, Python (or similar); Snowflake or cloud data warehouse experience; pharma launch experience; advanced measurement (Clean Room, Marketing Mix, Test & Control, attribution).
Education / Experience
- Bachelor’s degree required; 8+ years qualified experience, including 5+ years in digital media analytics within pharma/biotech.
Benefits / Compensation (if included)
- Pay range: $157,800–$236,600; eligible for annual bonus and annual equity awards.
Location / Work Model
- Boston area; hybrid work with in-office collaboration required.